Performance Marketing Manager

AppsForBharat; Bengaluru; Hybrid; INR 2,200,000 - 3,400,000; Full time

Job summary

AppsForBharat in Bengaluru is seeking performance-driven growth professionals to own and scale our user acquisition engine across app channels. You will drive key metrics like Revenue, CAC, ROAS, and Contribution Margins, blending data, creative insight, and user understanding to fuel millions of devotional journeys.

Collaborate with Category, Product, and Creative teams to optimize campaigns on Meta and Google, manage budgets, run A/B tests, and sharpen attribution models.

Qualifications

• 3–6 years of experience in performance marketing / growth (D2C / B2C).
• Hands-on with Meta Ads and Google Ads.
• Track record of scaling campaigns with monthly budgets of 2 cr+.
• Strong understanding of attribution, funnels and analytics.
• Proficient in Excel and dashboard tools.

Responsibilities

• Plan, launch, and scale campaigns across Meta and Google.
• Own budgets, bidding, and optimization end-to-end.
• Improve CAC, ROAS, and revenue growth.
• Analyze performance deeply to identify growth opportunities.
• Run continuous A/B tests across creatives, audiences, and funnels.
• Collaborate with product/content/category teams to improve conversion.

Skills

Performance marketing

Growth mindset

Analytics

Excel dashboards

A/B testing

Budget management

Meta Ads

Google Ads

Campaign optimization

Tools

Meta Ads Manager

Google Ads

Job description

We are looking for performance-driven growth professionals to own and scale our user acquisition engine across app channels. You will be responsible for driving key business metrics like Revenue, CAC, ROAS, and Contribution Margins, while working at the intersection of data, creatives, and user understanding. This is not just a "media buying" role; it requires a deep understanding of the "Bharat" user persona, sharp creative intuition for devotional content, and the analytical rigor to scale high-intent transactions. You will work at the intersection of data and storytelling, collaborating closely with Category, Product, and Creative teams to serve millions on their digital devotional journeys.

Responsibilities:

• Plan, launch, and scale web and app marketing campaigns across Meta and Google.
• Own end-to-end campaign performance budgets, bidding, and optimization.
• Drive improvements in CAC, ROAS, and revenue growth.
• Analyze performance deeply (beyond CTR/CPC) and identify growth opportunities.
• Run continuous A/B testing across creatives, audiences, and funnels.
• Collaborate with product, content, and category teams to improve conversion and scale.

Requirements:

• 3-6 years of experience in performance marketing / growth (D2C / B2C).
• Strong hands-on experience with Meta Ads and Google Ads.
• Proven track record of scaling campaigns with Minimum monthly budget handled of 2cr+.
• Strong understanding of performance metrics, attribution, and funnels.
• Analytical mindset with experience in Excel / dashboards.

Good to Have:

• Experience in high-growth D2C / B2C startups.
• Exposure to large-scale budgets or high-traffic events.
• Understanding of attribution models and user lifecycle metrics.