Digital Performance Marketing Manager (B2C / Consumer Apps)

Astro247 AI; Bengaluru; On-site; INR 900,000 - 1,100,000; Full time

Job summary

A tech-driven consumer app company based in Bengaluru seeks a Digital Performance Marketing Manager. You will be responsible for transforming ad spend into predictable growth by managing acquisition strategies and optimizing high-budget campaigns across Google and Meta ads. The ideal candidate will have 3–6 years of B2C performance marketing experience, a strong analytical mindset, and an obsession with metrics such as CAC, LTV, and ROAS. This position offers the opportunity to play a crucial role in scaling apps in India and beyond.

Qualifications

• 3–6+ years of experience in Performance Marketing for Consumer Apps (B2C).
• Proven experience running and scaling paid ads on Google and Meta.
• Hands-on experience managing large monthly ad budgets (₹10L+ / $50K+).

Responsibilities

• Own and scale paid user acquisition across Google Ads and Meta Ads.
• Plan, execute, and optimize high-budget monthly spends.
• Run structured A/B tests on creatives, audiences, and funnels.

Skills

Performance Marketing

Data-driven decision making

Analytical thinking

User acquisition strategy

A/B testing

Tools

Firebase

Appsflyer

Google Ads

Meta Ads

Job description

Overview

We are looking for a hands-on Digital Performance Marketing Manager who has scaled consumer apps at high velocity and knows how to turn ad spend into predictable growth. This role is ideal for someone who has run and optimized large monthly budgets on Google and Meta, understands app growth economics, and obsesses over CAC, LTV, and ROAS.

You will own end-to-end paid growth for our consumer apps, from acquisition strategy to daily optimization, experimentation, and scaling.

Key Responsibilities

1. Paid Acquisition & Scaling: Own and scale paid user acquisition across Google Ads (UAC, Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
2. Plan, execute, and optimize high-budget monthly spends with clear CAC and ROAS targets
3. Scale campaigns profitably while maintaining cost efficiency and retention quality
4. Optimize for App Installs, In-App Events, Purchases, Subscriptions, and LTV
5. Deep understanding of funnel metrics: CPI, CPA, Conversion Rate, Retention, ARPU, LTV
6. Work closely with product and analytics teams to improve onboarding, activation, and monetization
7. Performance & Experimentation: Run structured A/B tests on creatives, audiences, bidding strategies, and funnels
8. Rapidly iterate on ad creatives, copies, hooks, and formats for scale
9. Identify winning patterns and double down on what works
10. Analytics & Reporting: Track and analyze performance using Firebase, Appsflyer/Adjust, GA, Meta & Google dashboards
11. Build clear weekly and monthly reports with insights, not just numbers
12. Budget Ownership & ROI: Own monthly marketing budgets and ensure efficient capital deployment
13. Forecast spend vs growth impact and plan scale phases
14. Strong focus on ROI-driven growth, not vanity metrics

Qualifications & Experience

Must-Have

• 3–6+ years of experience in Performance Marketing for Consumer Apps (B2C)
• Proven experience running and scaling paid ads on Google and Meta
• Hands-on experience managing large monthly ad budgets (₹10L+ / $50K+ per month or higher)
• Strong understanding of app growth metrics and mobile attribution
• Experience scaling apps across India and/or global markets

Strongly Preferred

• Experience with subscription-based or freemium consumer apps
• Prior experience in high-growth startups or consumer tech companies
• Familiarity with creative strategy for performance (UGC, video ads, hooks, iterations)
• Experience collaborating with product, design, and content teams

Skills & Mindset

• Extremely data-driven with a growth-first mindset
• Comfortable with high ownership and accountability
• Strong analytical thinking with attention to detail
• Ability to move fast, test aggressively, and scale winners
• Obsessed with performance, efficiency, and outcomes

What Success Looks Like in This Role

• Consistent reduction in CAC while scaling user acquisition
• Strong improvements in LTV, retention, and ROAS
• Predictable and scalable paid growth engine for consumer apps
• Clear, insight-driven decision making backed by data