Manager - Performance Marketing

Meesho; Bengaluru; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Meesho in Bengaluru is seeking a Manager – Performance Marketing to own consumer acquisition, activation, and retention across Meta, Google, and new platforms. You will manage a significant media budget, lead a team of growth marketers, and shape the growth roadmap with a strong emphasis on data-driven decision making.

You will stay ahead of ad-tech trends, build scalable solutions, and collaborate closely with product and analytics to drive measurable business impact in a fast-paced environment.

Qualifications

• 6+ years of experience in performance marketing, preferably in consumer internet or e-commerce.
• Proven track record managing large media budgets (₹100 Cr+).
• Experience leading a team of performance marketers.
• Strong knowledge of incrementality, attribution, and key growth metrics.
• Ability to identify and capitalize on new growth opportunities early.
• Hands-on experience with funnels from acquisition to retention.

Responsibilities

• Own and scale consumer acquisition, activation, and retention across Meta, Google, and emerging platforms.
• Manage a media budget of ₹500 Cr+ with optimized channel allocation.
• Lead, mentor, and build a high-performing performance marketing team.
• Partner with product, analytics, and category teams to improve conversions and LTV.
• Run experiments across audiences, creative, and landing pages to drive growth.

Skills

Performance marketing

Growth mindset

Team leadership

Analytics

Campaign optimization

Cross-functional collaboration

Tools

Excel

Google Sheets

SQL

Job description

About The Team

• You will be part of the Growth team, responsible for driving consumer acquisition, activation, and retention at scale across one of India’s largest and most diverse e-commerce audiences.
• The team owns the full-funnel consumer growth charter — from bringing new users onto the platform, to converting and activating them, to building habits that drive long-term retention.
• Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution and manages a large, complex media budget across performance marketing channels to unlock consumer growth at scale.

About The Role

• We are looking for a Manager – Performance Marketing to join our Growth team and take ownership of consumer acquisition, activation, and retention through performance marketing.
• This is a consumer acquisition mandate (not seller/supply-side) — you will own paid growth across Meta, Google, and emerging platforms, manage a media budget upwards of ₹500 Cr+, and lead a team of performance marketers.
• Beyond deep, hands‑on channel expertise, we're looking for someone with a strong growth mindset — who can look around corners, stay ahead of new ad‑tech trends and platforms, and translate ambiguous problem statements into innovative, scalable solutions.

What You Will Do

Consumer Acquisition & Channel Ownership

• Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale
• Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth
• Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention
• Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV)
• Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead of the curve

Funnel Optimization (Acquisition → Activation → Retention)

• Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase
• Identify and reduce drop-offs across the acquisition and activation journey
• Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention

Team Leadership

• Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigour
• Drive goal-setting, performance reviews, and capability development for the team
• Partner with senior leadership to shape the consumer growth charter and long-term channel strategy

Experimentation & Growth

• Run structured experiments across audiences, creatives, landing pages, and funnel interventions
• Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
• Test and scale new channels, formats, and campaign strategies, bringing an innovative, first-principles approach to problem-solving

Performance & Efficiency Management

• Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM
• Manage budget allocation across channels to maximize incremental consumer growth at scale
• Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

• Analyze consumer cohorts by geography, category, and lifecycle stage
• Derive insights on consumer behaviour to improve targeting, messaging, and channel-mix decisions
• Build and refine frameworks for incrementality and attribution for consumer acquisition

Cross-functional Collaboration

• Partner with product, analytics, design, and category teams to align growth efforts
• Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

• 6+ years of experience in performance marketing, with a strong track record in consumer internet, e-commerce, or large fintech companies in growth roles
• Proven experience managing large-scale media budgets (₹100 Cr+) across Meta Ads & Google Ads, with deep, hands‑on channel expertise
• Team management experience — having built, led, or mentored a team of performance marketers
• Strong awareness of emerging trends and platforms in performance marketing/ad‑tech, beyond core Meta & Google expertise, with the ability to evaluate and adopt new opportunities early
• A strong growth mindset — able to go beyond subject‑matter expertise to independently identify problem statements and drive innovative, structured solutions
• Solid understanding of incrementality frameworks and key growth/performance metrics such as CPM, CTR, hook rate, CAC, LTV, reach, frequency, and attribution models
• Hands‑on experience with consumer acquisition, activation, and retention funnels at scale (not seller/supply‑side acquisition)
• Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
• Strong analytical thinking with a structured, problem‑first approach and a bias for action
• Ability to operate with high ownership in a fast‑paced environment
• Clear and effective communication skills, with the ability to influence senior stakeholders and work cross‑functionally