Performance Management Executive

Primis Digital LLP; Pune District; Vor Ort; INR 500.000 - 1.000.000; Vollzeit

Zusammenfassung

Primis Digital LLP in Pune, India, is seeking a digital marketing specialist to plan, execute, and optimize paid advertising campaigns across Google, Meta, and LinkedIn. You will monitor ROI, run keyword research, manage budgets, and collaborate with design teams to create compelling creatives.

The role requires hands-on experience with Google Ads and Meta Ads, GA4/GTMs, and a strong focus on lead generation and ecommerce campaigns, backed by solid analytical and reporting skills.

Qualifikationen

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience with GA4, GTM, and conversion tracking.
• Understanding of SEO, SEM, remarketing and performance marketing.
• Experience in lead generation and ecommerce campaigns.
• Strong analytical and reporting capabilities.
• Excellent communication and problem-solving skills.

Aufgaben

• Plan, execute, and optimize paid advertising campaigns across Google, Meta, and LinkedIn.
• Monitor ROI, CPL, CPA, ROAS, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage campaign budgets and optimize ad spend.
• Create ad copies and coordinate with design/content teams for creatives.
• Track performance with GA/Tag Manager and reporting tools.
• Perform A/B testing on ads, landing pages, and audiences.
• Generate weekly and monthly performance reports with insights.
• Stay updated with digital marketing trends and platform updates.

Kenntnisse

Campaign optimization

Analytical reporting

Communication & problem-solving

Lead generation

E-commerce campaigns

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversion tracking

Jobbeschreibung

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads and other relevant platforms
• Monitor campaign performance and optimize for ROI, CPL, CPA, ROAS, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage campaign budgets and ensure efficient ad spend.
• Create compelling ad copies and coordinate with design/content teams for creatives.
• Track and analyze campaign performance using Google Analytics, Google Tag Manager, and reporting tools.
• Perform A/B testing on ads, landing pages, and audience segments.
• Generate weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends and platform updates.

Required Skills

• Strong hands-on experience with Google Ads and Meta Ads.
• Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Understanding of SEO, SEM, remarketing, and performance marketing.
• Experience in lead generation and e-commerce campaigns.
• Strong analytical and reporting skills.
• Excellent communication and problem-solving abilities.