Performance Marketing Executive

Spinny; Mumbai; On-site; INR 725,000 - 1,339,000; Full time

Job summary

Spinny in Mumbai seeks a results-driven digital marketer with 2-5 years of experience to own performance campaigns across Meta, Google and LinkedIn, and to drive subscriptions and events such as the Yearbook.

You will manage email and WhatsApp campaigns, track KPIs with GA4, maintain landing pages and dashboards, and optimize spend to meet targets. Strong analytical skills and familiarity with UTM tagging are essential.

Qualifications

• 2-5 years of experience in performance or digital marketing.
• Hands-on experience with Meta Ads, Google Ads, GA4 and email marketing tools.
• Knowledge of WhatsApp campaigns, landing pages and UTM tracking.
• Strong analytical skills and experience in campaign optimization.
• Candidates from media, publishing, automotive or digital marketing agencies preferred.

Responsibilities

• Execute and optimize Meta, Google and LinkedIn campaigns for events, webinars, subscriptions and the Yearbook.
• Manage email and WhatsApp marketing campaigns.
• Track campaign performance, registrations, conversions and cost per acquisition.
• Manage landing pages, UTM tracking and GA4 analytics.
• Maintain daily registration dashboards and optimize campaigns to meet targets.

Skills

Analytical thinking

Campaign optimization

GA4 & analytics

Email marketing

WhatsApp campaigns

Tools

Meta Ads

Google Ads

GA4

Email marketing tools

UTM tracking

Job description

Role & responsibilities

• Execute and optimize Meta, Google and LinkedIn campaigns for events, webinars, subscriptions and the Yearbook.
• Manage email and WhatsApp marketing campaigns.
• Track campaign performance, registrations, conversions and cost per acquisition.
• Manage landing pages, UTM tracking and GA4 analytics.
• Maintain daily registration dashboards and optimize campaigns to meet targets.

Preferred candidate profile

• 2-5 years of experience in performance or digital marketing.
• Hands-on experience with Meta Ads, Google Ads, GA4 and email marketing tools.
• Knowledge of WhatsApp campaigns, landing pages and UTM tracking.
• Strong analytical skills and experience in campaign optimization.
• Candidates from media, publishing, automotive or digital marketing agencies preferred.