Performance Marketing (Luxury/Education)

Time Hack Consulting; Chandigarh; Presencial; INR 1.200.000 - 2.100.000; Jornada completa

Descripción de la vacante

Time Hack Consulting seeks a Senior Manager, Digital Marketing (Performance Marketing) to own and scale paid media across campuses in India. You will plan, execute, and optimize paid media budgets to meet enquiry and admission targets, while running full-funnel campaigns and leading always-on testing.

You will also manage organic social, coordinate with content and development teams, and own analytics dashboards using GA4, GTM, Looker Studio or Power BI to inform decisions.

Formación

• 6-9 years in digital marketing with 4+ years in performance marketing.
• Proficiency in Meta Ads Manager and Google Ads at scale.
• Strong knowledge of GA4, GTM, and Conversions API implementations.
• Experience with marketing automation / CRM platforms for attribution.
• Able to manage multiple external agencies against one calendar.
• Hands-on with organic social channels and growth metrics.
• Fluent in dashboarding with Excel/Power BI or Looker Studio.

Responsabilidades

• Own end-to-end paid media strategy across major platforms for multiple campuses.
• Plan budgets against targets and reallocate spend based on performance.
• Run full-funnel campaigns from awareness to enquiry generation.
• Lead A/B testing across creatives, copy, audiences, and landing pages.
• Own conversion tracking architecture (GA4, GTM, Conversions API, CRM).
• Manage organic social publishing and community engagement.
• Coordinate with content, design, and development teams for paid amplification.
• Build and maintain performance dashboards and report KPIs daily/weekly.

Conocimientos

Digital marketing strategy

Performance marketing

Campaign optimization

Data-driven decision making

Analytical skills

Excel/Power BI

Looker Studio

CRM platforms familiarity

Educación

Bachelor's in Marketing/Business

MBA preferred

Herramientas

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Conversions API

Looker Studio

Power BI

HubSpot

Zoho

Salesforce Marketing Cloud

Descripción del empleo

Job Description: Senior Manager, Digital Marketing (Performance Marketing)

Role Purpose

Own and scale performance marketing across both the campuses - planning, executing, and optimizing paid media.

Key Responsibilities

• Own end-to-end paid media strategy and execution across Meta, Google Search, Google Display/ PMax, and YouTube Shorts for both campuses.
• Plan and manage paid media budgets against enquiry and admission targets; reallocate spend across channels and campuses based on performance.
• Run full-funnel campaigns from awareness through enquiry generation, applying audience, creative, and bidding strategy suited to a high-consideration, high-value purchase cycle.
• Lead always-on A/B testing across creative, copy, audiences, and landing pages; scale winning variants rapidly.
• Own conversion tracking architecture: GA4, Google Tag Manager, Meta Conversions API, and CRM-linked attribution.

Organic Social Media Management

• Own day-to-day publishing across Instagram, Facebook, and YouTube Shorts in line with the published content calendar.
• Own organic growth targets across all platforms: follower growth, likes, comments, shares, and saves, by campus.
• Manage community engagement: respond to comments and DMs in brand voice, within defined turnaround times.
• Track organic post-level performance weekly and feed learnings into paid creative and audience decisions.
• Coordinate organic posting cadence with paid amplification so top-performing organic content is boosted promptly.

Agency & Stakeholder Management

• Coordinate with the content team to translate the published content calendar into paid distribution plans.
• Coordinate with the asset production team to brief, review, and approve performance-ready creative variants (static, video, YouTube Shorts).
• Coordinate with the developer agency on landing page builds, tracking pixel implementation, and conversion rate optimization (CRO).
• Coordinate with the ERP team on lead funnel management and processes.
• Manage all agency relationships in parallel against a shared campaign calendar and shared KPIs.

Analytics & Reporting

• Build and maintain performance dashboards (Looker Studio / Power BI) covering spend, CPE, CPQL, ROAS, and funnel conversion by campus and channel.
• Report campaign performance to the Head of Brand Strategy on a daily cadence and to the Director on a weekly cadence.
• Diagnose underperformance at the channel, campaign, or creative level and recommend corrective action within the same reporting cycle.

Brand Compliance

• Ensure every paid and organic asset uses proprietary brand vocabulary verbatim, with no paraphrasing of programme names or brand terms.
• Ensure campus-specific messaging is applied correctly and consistently across all live campaigns.
• Flag any creative or copy deviation from approved brand guidelines before publication.

Required Skills & Experience

Must-Have

• 6-9 years in digital marketing, including a minimum of 4 years of hands-on, expert-level performance marketing execution.
• Demonstrated command of Meta Ads Manager and Google Ads (Search, PMax, Display, YouTube) at scale.
• Strong working knowledge of GA4, Google Tag Manager, server-side tagging, and Conversions API implementation.
• Experience managing marketing automation / CRM platforms (e.g., HubSpot, Zoho, Salesforce Marketing Cloud) for lead nurture and attribution.
• Proven experience managing multiple external agencies simultaneously against one campaign calendar.
• Hands-on experience managing organic social media channels, including content publishing, community management, and follower/engagement growth.
• Strong analytical and dashboarding skills, with fluency in Excel/Power BI or Looker Studio.
• Prior experience marketing a high-consideration, high-value product or service (education, real estate, premium hospitality, or BFSI) preferred.

Good-to-Have

• Experience marketing a multi-location or multi-campus brand.
• Working familiarity with SEO/AEO fundamentals and content-to-paid handoffs.
• Prior agency experience in campaign management of K-12 education or boarding school.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Notes for Head-hunter

• Immediate to 60-day joiners preferred given active, in-market campaigns.