Senior Marketing and Digital Manager

Tanla Platforms; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Tanla Platforms in Mumbai seeks a data-driven Marketing Specialist to own full-funnel marketing across paid media, brand, events, content, and social/website updates. You’ll work with Sales, Product, Leadership, Creative and Partners to drive initiatives end-to-end and deliver measurable business impact.

Responsibilities include planning campaigns, refining messaging, managing social channels and the website, and producing collateral.

Qualifications

• 7+ years of marketing experience with hands-on Digital/Performance Marketing.
• Proven expertise in Meta Ads Manager and lead-generation campaigns.
• Strong audience targeting, retargeting, and Meta Pixel/conversion tracking.
• Analytical mindset able to translate data into insights and actions.
• Experience planning and executing brand campaigns, collateral, and events end-to-end.
• Hands-on experience managing social media and website content.
• Strong writing and copy-editing skills for crisp messaging.
• Strong project management and stakeholder coordination.
• MBA in Marketing preferred.

Responsibilities

• Plan, launch, and optimize paid campaigns across digital channels for lead generation.
• End-to-end execution: targeting, creatives, tracking, and optimization.
• Perform A/B testing across creatives, copies, landing pages, and audiences.
• Analyze campaign metrics and translate data into actionable insights.
• Scale winning campaigns while controlling costs and maintaining lead quality.
• Prepare regular performance reports and share insights with stakeholders.
• Develop and refine content for emailers, social posts, and collateral.
• Manage social media channels and website content, ensuring on-brand messaging.
• Coordinate with cross-functional teams to drive pipeline and brand.
• Support events-led growth and post-event follow-ups with impact reporting.

Skills

Marketing strategy

Digital/Performance Marketing

Meta Ads Manager

Pixel/Conversion tracking

Analytics & optimization

Brand campaigns

Content & copy-editing

Project management

MS Office / PowerPoint

HubSpot

Canva

Education

MBA in Marketing

Tools

HubSpot

Canva

MS Office

Excel / PowerPoint

Website CMS

Job description

About the Role

We're looking for a data-driven, hands‑on Marketing Specialist to own all aspects of marketing and broader brand‑building activities for the organization. This is a full‑funnel role spanning paid media, brand, events, content, and social/website ideal for someone who enjoys owning initiatives end‑to‑end, working across teams, and driving measurable business impact.

You’ll work closely with cross‑functional teams (Sales, Product, Leadership, Creative, and Partners) and take ownership of high‑priority marketing initiatives that both generate qualified leads and strengthen brand presence in the market.

What You’ll Be Responsible For

1) Digital & Performance Marketing

• Plan, launch, and optimize paid campaigns across digital channels for lead generation, while maintaining CPL & ROI targets
• End to End Execution: Manage full‑funnel strategy audience targeting creatives conversion tracking and continuously monitor performance to implement optimizations
• Perform A/B testing across creatives, copies, landing pages, and audiences to improve efficiency
• Analyse campaign metrics (CTR, CPC, CPL, CPA, ROAS, etc.) and translate data into clear, actionable insights
• Scale winning campaigns while controlling costs and maintaining lead quality
• Ensure accurate tracking via Meta Pixel / Conversion API / Events setup, and coordinate with design/content teams on ad creatives
• Prepare regular performance reports and share insights with stakeholders

2) Content, Social Media & Website

• Develop and refine content for emailers, social posts, event communication, and marketing collateral
• Translate customer personas and pain points into relevant messaging and narratives, tailored to audience segments and business goals
• Manage social media channels end‑to‑end content calendar, scheduling, posting, and community engagement — to grow reach and engagement
• Maintain and update website content, ensuring it stays accurate, on‑brand, and aligned with ongoing campaigns
• Repurpose existing content into multiple formats — decks, short posts, infographics, event‑ready material — and ensure alignment across teams

3) Brand Marketing

• Bring in new ideas and support brand‑building initiatives, including brand positioning, messaging, and campaign planning
• Drive consistency and quality across marketing assets, ensuring alignment with brand tone, design principles, and value proposition
• Strengthen brand presence via digital channels, marketing materials, partner communication, and leadership visibility
• Coordinate the creation of high‑quality assets (presentations, one‑pagers, brochures, decks) in collaboration with design and internal teams
• Conduct competitor and market research to identify brand differentiation opportunities and emerging narratives in the category

4) Customer Engagement & Events-led Growth

• Support end‑to‑end planning and execution of events — conferences, roundtables, roadshows, partner events, webinars, and internal brand initiatives
• Coordinate with vendors, internal stakeholders, and external partners to ensure seamless delivery
• Own event marketing assets, including invites, event pages, standees, collaterals, and speaker decks
• Support post‑event outcomes — lead follow‑ups, campaign wrap‑up communication, and performance reporting (engagement, participation, pipeline impact)

What You Should Have

• 7+ years of experience in Marketing, with hands‑on exposure to Digital/Performance Marketing as well as regular marketing activities such as Brand, Content, Events, and Social/Website management
• Strong expertise in Meta Ads Manager and running lead‑generation / performance campaigns (CPAAS / SAAS / Telecom experience is a plus)
• Deep understanding of audience targeting & retargeting strategies, and hands‑on experience with Meta Pixel / Conversion tracking
• Strong analytical and optimization skills, with the ability to translate campaign data into insights and action
• Proven experience planning and executing brand campaigns, marketing collateral, and events end‑to‑end
• Hands‑on experience managing social media platforms and website content/updates
• Strong writing and copy‑editing skills, with the ability to craft crisp, audience‑centric messaging
• Strong project management skills — able to manage multiple initiatives and stakeholders simultaneously
• A proactive, high‑ownership mindset — comfortable taking responsibility and following through
• Working knowledge of tools like MS Office (PowerPoint, Excel) and marketing platforms such as HubSpot, Canva, or similar
• MBA / equivalent degree in Marketing preferred

Preferred / Good to Have

• Experience in other paid channels (Google Ads, Native, etc.)
• Understanding of compliance/regulatory constraints in regulated categories (e.g., financial ads)
• Experience with CRM / lead quality tracking
• Knowledge of marketing automation tools and social media management/scheduling platforms

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL) and Lead Quality / Approval Rate
• Conversion Rate and ROAS / ROI
• Campaign Scalability
• Brand visibility and engagement across marketing initiatives
• Event participation, engagement, and pipeline impact
• Social media growth/engagement and website content freshness & accuracy