Performance Marketing Lead For a Footwear Company

Uberlife Consulting; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Uberlife Consulting is seeking a hands-on Growth Marketer to own end-to-end performance across Google Ads, Meta Ads and SEO, driving profitable customer acquisition while maintaining ROAS and CAC targets.

You will analyze campaign data with GA4, run structured A/B tests, collaborate with Creative, Brand and Tech teams, manage freelancer relationships, and stay ahead of platform changes to unlock scalable D2C growth. This role requires a data-driven mindset in a fast-paced digital environment.

Qualifications

• Own end-to-end performance across Google Ads (Search, Shopping/PMax, YouTube), Meta Ads and SEO.
• Drive customer acquisition while maintaining target ROAS, CAC and contribution margin goals.
• Continuously optimize campaign structure, audience segmentation, bidding strategies, creatives and landing pages.

Responsibilities

• Work closely with Creative, Brand, CRM, Merchandising and Tech teams to improve conversion rates across the funnel.
• Develop SEO strategy including technical SEO, content planning, keyword expansion and organic traffic growth.
• Analyze campaign performance using GA4, attribution tools and dashboards to generate actionable insights.
• Lead experimentation through structured A/B testing across ads, audiences, landing pages and offers.
• Manage agency/freelancer relationships where applicable while maintaining strong execution quality.
• Stay ahead of platform updates, AI-driven advertising features and emerging growth opportunities.

Skills

Google Ads

Meta Ads

SEO

GA4

A/B testing

Budget management

Data-driven

Tools

Google Analytics 4

Job description

Own and scale digital growth across Google Ads, Meta Ads, SEO & affiliate channel partners by driving profitable

customer acquisition, improving conversion efficiency, and maximizing marketing ROI

• Own end-to-end performance across Google Ads (Search, Shopping/PMax, YouTube), Meta Ads and SEO.
• Drive customer acquisition while maintaining target ROAS, CAC and contribution margin goals.
• Continuously optimize campaign structure, audience segmentation, bidding strategies, creatives and landing

pages.

• Work closely with the Creative, Brand, CRM, Merchandising and Tech teams to improve conversion rates

across the funnel.

• Develop SEO strategy including technical SEO, content planning, keyword expansion and organic traffic

growth.

• Analyze campaign performance using GA4, attribution tools and dashboards to generate actionable insights.
• Lead experimentation through structured A/B testing across ads, audiences, landing pages and offers.
• Manage agency/freelancer relationships where applicable while maintaining strong execution quality.
• Stay ahead of platform updates, AI-driven advertising features and emerging growth opportunities.
• Minimum 47 years of hands-on experience managing high-
• scale D2C performance marketing budgets across Google
• and Meta. Strong analytical mindset with proven
• experience delivering profitable growth. Comfortable
• working in a fast-paced, data-driven environment.