Performance Marketing Lead

Dentalkart; Delhi; On-site; INR 2,000,000 - 3,500,000; Full time

Benefits offered by this job

Competitive salary

Leadership exposure

Health insurance

Paid leave

Employee discounts

Job summary

Dentalkart is seeking an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms, driving profitable customer acquisition and maximizing ROAS.

You will plan and optimize campaigns across Google Ads, Meta, Shopping, and affiliate channels, manage budgets to meet revenue and CAC targets, test creatives and bidding strategies, collaborate with Merchandising to improve landing pages, and deliver data‑backed insights and regular leadership

Qualifications

• 7+ years of experience in Performance Marketing for e-commerce, marketplace, or digital agencies.
• Hands-on expertise in Google Ads, Merchant Center, Performance Max, Shopping campaigns, and Meta Ads Manager.
• Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and analytics.
• Proven track record of scaling paid budgets while maintaining or improving ROI.
• Experience with GA4, GTM, and campaign reporting tools.

Responsibilities

• Own end-to-end paid acquisition across Google Ads, Meta Ads, and app platforms.
• Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display campaigns.
• Manage budgets to hit revenue, ROAS, and CAC targets.
• Test creatives, audiences, bidding strategies, landing pages, and campaign structures.
• Identify and scale new channels including affiliate and partnerships.
• Collaborate with Merchandising and Category teams to improve landing pages and campaign profitability.
• Monitor attribution models, CAC, and campaign performance using analytics tools.
• Drive data-backed decisions to improve efficiency and growth.
• Prepare performance reports and actionable insights for leadership.

Skills

Google Ads

Google Merchant Center

Performance Max

Shopping Campaigns

Meta Ads Manager

Attribution & analytics

GA4

GTM

Tools

GA4

GTM

Job description

We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.

• Own and manage end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.
• Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.
• Manage marketing budgets while achieving revenue, ROAS, and CAC targets.
• Continuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.
• Identify, validate, and scale new acquisition channels, including affiliate and partnership marketing.
• Collaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.
• Monitor attribution models, customer acquisition costs, and campaign performance using analytics tools.
• Drive data-backed decisions to improve campaign efficiency and business growth.
• Prepare regular performance reports and actionable insights for leadership.

Requirements

• 7+ years of experience managing Performance Marketing for E-commerce, Marketplace, Platform businesses, or Digital Marketing Agencies.
• Hands-on expertise in Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.
• Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics.
• Proven track record of scaling paid marketing budgets while maintaining or improving ROI.
• Strong analytical and data interpretation skills.xperience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign reporting tools.

Benefits

• Competitive salary with performance-based incentives.
• Opportunity to lead high-impact digital growth initiatives.
• High ownership and direct exposure to senior leadership.
• Fast-paced, high-growth work environment.
• Career progression and leadership opportunities.
• Health insurance coverage.
• Employee discounts on Dentalkart products.
• Paid leave and company holidays.
• Learning and professional development opportunities.