Manager/Sr Manager - Performance Marketing

Dr Lal PathLabs; Gurugram District; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Dr Lal PathLabs is seeking a high-ownership Performance Marketing & Growth leader to drive digital acquisition end-to-end—from strategy and media planning to optimization, conversion and revenue. The role requires strategic thinking, structure amid ambiguity, and urgent execution across multiple channels.

Responsibilities include owning Google/Meta strategies, developing funnel optimizations, driving CRO and A/B testing, and leveraging AI for efficiency and scale.

Qualifications

• 8–12 years in Performance/Growth Marketing, ideally in digital agency or high-growth consumer business.
• Hands-on with Google Ads and Meta Ads; strong understanding of attribution and funnel analytics.
• Experience with AI tools for marketing analysis, optimization and automation is preferred.

Responsibilities

• Own the performance marketing strategy across Google, Meta and other digital channels.
• Develop channel, audience, geography and funnel strategies to drive scalable growth.
• Analyze funnel from media to revenue and identify opportunities for improvement.
• Drive CRO, experimentation and A/B testing across campaigns and landing pages.
• Leverage AI to improve campaign optimization, insights, productivity and scale.
• Build dashboards and reporting frameworks to turn data into actions.
• Lead strategic discussions with senior stakeholders and present insights clearly.
• Collaborate with Sales, Product, Tech and Agencies to drive initiatives to closure.

Skills

Performance marketing

Growth marketing

Google Ads

Meta Ads

CRO

AI in marketing

GA4

Data visualization

Tools

GA4

Excel

PowerPoint

Job description

We are looking for a high-ownership, hands-on Performance Marketing & Growth leader who can drive digital acquisition end-to-end from strategy and media planning to optimization, conversion and revenue. This role requires someone who can think strategically, bring structure to ambiguity, lead discussions and presentations, and drive execution with urgency.

Role & responsibilities

• Own the performance marketing strategy across Google, Meta and other relevant digital channels, with clear focus on CAC, ROAS, conversion, lead quality and revenue.
• Proactively develop channel, audience, geography and funnel strategies to drive scalable growth.
• Analyze the complete funnel - media to lead to quality to conversion to revenue and identify opportunities for improvement.
• Drive CRO, experimentation and A/B testing across campaigns, landing pages and customer journeys.
• Leverage AI, automation and emerging MarTech and AI extensively to improve campaign optimization, insights, productivity and scale.
• Hand-on in Ai adoption to automate and increase efficiency across process and campaign
• Build performance dashboards, reporting frameworks and processes that turn data into clear actions and decisions.
• Identify new growth opportunities across Affiliate, Programmatic, Native and other emerging channels.
• Lead strategic discussions and performance reviews with senior stakeholders; present insights and recommendations in a clear, structured and compelling manner.
• Work cross-functionally with Sales, Product, Technology, Analytics and agencies to drive initiatives to closure.
• Build operating processes, governance and ways of working where required.
• Take end-to-end ownership of initiatives set the direction, create clarity, drive stakeholders and ensure execution.
• Able to stitch complete marketing plan, including digital, and coordinating with internal stakeholders

Preferred candidate profile

• 8 to 12 years of experience in Performance Marketing / Growth Marketing, preferably across a leading digital agency and/or high-growth consumer business.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Strong hands-on knowledge of LinkedIn Ads and other digital advertising platforms.
• Strong understanding of attribution, funnel analytics, CAC, CPL, ROAS, conversion and lead quality.
• Proficiency in GA4 and digital analytics.
• Strong understanding of landing-page optimization and CRO.
• Experience with marketing automation, CRM and lifecycle marketing is preferred.
• Strong proficiency in PowerPoint / Google Slides, Excel / Google Sheets and data visualization tools.
• Experience using AI tools for marketing analysis, optimization and automation is strongly preferred.
• Experience in healthcare, consumer internet, e-commerce, BFSI or other performance led businesses is an advantage.
• Strong communication and presentation skills with ability to lead a room and influence senior stakeholders.
• Someone who naturally brings clarity and structure to ambiguity.
• Highly proactive and self driven, persistent and biased towards action and getting things done.
• Comfortable managing multiple stakeholders, priorities and fast-changing situations.
• Demonstrated curiosity and hands-on adoption of AI and automation in marketing.