Performance Marketing Lead

Zingroll; New Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Zingroll is seeking a Performance Marketing Lead to propel our app toward the US top charts. This hands-on leadership role lets you build a team and shape strategy while directly optimizing campaigns.

You will manage ads across App Store, Google, YouTube, TikTok and Meta; run A/B tests and ASO to climb charts; craft copy and edit video to maximize conversion; and recruit talent to hit ambitious growth goals.

Qualifications

• Years of experience scaling consumer apps with significant budgets.
• Ability to quickly identify winning ads and run experiments.
• Sharp language skills and crisp marketing copy.
• Willingness to do what it takes to win top US market.
• Passion for high-impact campaign moments.

Responsibilities

• Set up, manage, and scale ads on App Store, Google, YouTube, TikTok and Meta.
• Use A/B testing and ASO tactics to climb the US Top Charts.
• Write clean, persuasive copy and use video editing skills to polish ads.
• Use your high creative standards to ensure every video, sound, and font choice makes the ad highly convertible.
• Recruit and lead the talent you need to hit our growth goals.

Skills

Ad scaling

A/B testing

Creative copywriting

Team leadership

Video editing

Tools

Meta Ads Manager

Google Ads

TikTok Ads

ASO

YouTube Ads

Job description

We’re hiring a Performance Marketing Lead to put our app at the top of the US App Store charts. This is a hands-on leadership position for someone who doesn't need a manual. You’ll have the opportunity to build your own team and have flexibility in terms of strategy. The goal is to get ads to work.

What You'll Do

• Set up, manage, and scale ads on App Store, Google, YouTube, TikTok and Meta.
• Use A/B testing and ASO tactics to climb the US Top Charts.
• Write clean, persuasive copy and use video editing skills to polish ads.
• Use your high creative standards to ensure every video, sound, and font choice makes the ad highly convertible.
• Recruit and lead the talent you need to hit our growth goals.

What We're Looking For

• You have years of experience scaling consumer apps with considerable budgets.
• You can spot a winning ad in two seconds and then go build the technical experiment to prove it.
• Your language skills are sharp, and your marketing copy is crisp and effective.
• You’re ready to do whatever it takes to win the #1 spot in the US market.
• You’re excited about high-impact campaign moments.

General Notes

• Availability: <4 weeks
• Prior startup experience is highly valued.
• Compensation Range: Competitive and market-aligned. The final package depends on skills, experience, and abilities – not your degree.