Performance Marketing Executive

Astrotalk; Gurugram District; On-site; INR 300,000 - 550,000; Full time

Job summary

A growing digital marketing firm located in Gurugram District is looking for a Performance Marketing Specialist. This role focuses on planning, executing, and optimizing marketing campaigns across various platforms like Google Ads and Facebook Ads. The ideal candidate will have 6 months to 2 years of experience in performance marketing, possess strong analytical and problem‑solving abilities, and thrive in a fast‑paced work environment. Join us to scale exciting marketing initiatives and enhance mobile app performance.

Qualifications

• 6 months–2 years of proven experience in performance marketing.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple campaigns in a fast‑paced environment.

Responsibilities

• Plan, execute, and optimize end-to-end performance marketing campaigns.
• Conduct keyword research and audience segmentation to drive ROI.
• Implement A/B tests to improve campaign performance.
• Stay up to date with industry trends, tools, and best practices in B2C mobile app performance marketing.
• Identify opportunities to scale campaigns, expand into new channels, and improve cost efficiency.

Skills

Performance marketing campaigns

Analytical skills

Problem-solving skills

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

Responsibilities

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms.
• Conduct keyword research and audience segmentation to maximize ROI in the mobile app space.
• Implement and monitor A/B tests to enhance ad creatives, targeting, and overall performance.
• Stay up to date with industry trends, tools, and best practices in B2C mobile app performance marketing.
• Identify opportunities to scale campaigns, expand into new channels, and improve cost efficiency.

Qualifications

• 6 months–2 years of proven experience in performance marketing (Google Ads, Facebook Ads, TikTok Ads or similar platforms).
• Strong analytical and problem‑solving skills, with the ability to interpret campaign data and make data‑driven decisions.
• Ability to work in a fast‑paced, high‑growth environment while managing multiple campaigns simultaneously.