Senior Executive – Performance Marketing

Rebel Foods; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Rebel Foods is seeking an Assistant Manager – Performance Marketing to own growth across app installs, first orders, and user re-engagement. You’ll lead campaigns, experiment with audiences, and partner with analytics to optimize ROI.

The role sits at the intersection of marketing, analytics, and product, demanding fast decision-making, high ownership, and relentless test-and-learn mindset to scale sustainable user growth.

Qualifications

• 2–3 years of experience in Performance Marketing / Growth Marketing / App Marketing.
• Hands-on with campaigns across Google Ads and Meta Ads.
• Experience driving app installs, first orders, and user re-engagement.

Responsibilities

• Own end-to-end lifecycle of performance campaigns from planning to scaling.
• Test audience strategies, campaign structures, and bidding models.
• Collaborate with creative teams on ad concepts and growth experiments.
• Build and maintain performance dashboards and reports.
• Identify new growth opportunities across channels.

Skills

Performance marketing

App marketing

Growth marketing

Experimentation

Tools

Google Ads

Meta Ads Manager

MMP platforms (AppsFlyer/Branch/Adjust)

Excel / Google Sheets

Job description

We are looking for a high-ownership, data-driven performance marketer who thrives on scaling growth and solving complex acquisition challenges. As Assistant Manager – Performance Marketing, you will play a critical role in driving app installs, first orders, and user re-engagement through high-impact digital marketing campaigns.

This role is ideal for someone who enjoys owning numbers, running experiments, and scaling performance campaigns aggressively. You will work at the intersection of marketing, analytics, and product, using data and experimentation to unlock sustainable user growth.

If you enjoy moving fast, testing aggressively, and turning insights into scalable growth engines, this role is for you.

What You’ll Own-

User Acquisition & Growth

• Drive app acquisition and first-order growth through performance marketing channels.
• Plan, launch, and scale campaigns across Google Ads (UAC, Demand Gen, Performance Max) and Meta Ads (Advantage+ App Campaigns, Sales campaigns).
• Build scalable acquisition funnels focused on install → order conversion.
• Own the end-to-end lifecycle of campaigns from planning and setup to optimization and scaling.
• Continuously test audience strategies, campaign structures, and bidding models to improve performance.
• Identify and unlock new growth opportunities across channels.
• Run rapid experiments across creatives, audiences, and messaging to unlock performance gains.
• Collaborate with creative teams to develop high-performing ad concepts and growth experiments.
• Drive a strong test-and-learn culture within performance marketing.

Data, Attribution & Measurement

• Obsess over install, order attribution, and performance measurement.
• Track and optimize key metrics including CPI, CAC, conversion rates, ROAS, and LTV.
• Leverage insights from MMP platforms and analytics dashboards to improve campaign performance.

Insights & Reporting

• Build and maintain performance dashboards and campaign reports.
• Translate campaign data into clear insights and actionable recommendations.
• Identify trends and opportunities by reading data in totality across marketing and product funnels.

What We’re Looking For

• 2–3 years of experience in Performance Marketing / Growth Marketing / App Marketing
• Hands-on experience managing campaigns across:
• Google Ads (UAC, Demand Gen, Performance Max)
• Meta Ads Manager (Advantage+ App Campaigns / Sales campaigns)

Expectations from the Role

• High ownership mindset with the ability to drive campaigns independently
• Strong comfort with data and numbers with the ability to analyze performance deeply
• Ability to translate campaign data into meaningful insights and actions
• Fast decision-making ability in a dynamic and rapidly evolving environment
• High learning agility and curiosity to experiment with new strategies
• Strong communication and collaboration skills

Tools You’ll Work With

• Google Ads
• Meta Ads Manager
• MMP platforms (AppsFlyer / Branch / Adjust or similar)
• Excel / Google Sheets

What Makes This Role Exciting

• High ownership over growth and acquisition metrics
• Opportunity to scale campaigns impacting millions of users
• Fast-paced environment where experiments and ideas move quickly
• Work closely with data, product, and growth teams
• Build expertise in scaling app growth through performance marketing

The Rebel Culture:

We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.