Performance Marketer

Zee labs; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Zee labs in Bengaluru is seeking a Performance Marketer to run and optimize paid campaigns aimed at app installs, user growth, and overall growth. You will manage Meta Ads and Google Ads for mobile apps, monitor performance metrics, and collaborate with the creative team to improve campaigns.

You should have 2+ years of hands-on experience in performance/app marketing, a solid grasp of CPI/CAC/ROAS, and comfort with budgets and performance data. This position is based on-site in Bengaluru.

Qualifications

• 2+ years of experience in performance marketing / app marketing.
• Hands-on with Meta Ads and Google Ads.
• Experience optimizing campaigns for app installs / user acquisition.
• Strong understanding of CPI, CAC, ROAS and campaign optimization.
• Comfortable with budgets and performance numbers.

Responsibilities

• Run and manage Meta Ads & Google Ads for mobile apps.
• Drive app installs and new users through paid campaigns.
• Monitor CPI, CAC, ROAS, CTR, conversion rate and campaign performance.
• Test audiences, creatives, ad copies and campaigns.
• Scale winning campaigns while controlling acquisition costs.
• Collaborate with the creative team to improve ad creatives and performance.
• Track campaign data and share regular performance reports.

Skills

Performance marketing

App marketing

User acquisition

Tools

Meta Ads

Google Ads

Job description

We’re looking for a Performance Marketer who can run and optimize paid campaigns to drive app installs, user acquisition and growth.

Responsibilities

• Run and manage Meta Ads & Google Ads for mobile apps
• Drive app installs and new users through paid campaigns
• Monitor CPI, CAC, ROAS, CTR, conversion rate and campaign performance
• Test different audiences, creatives, ad copies and campaigns
• Scale winning campaigns while controlling acquisition costs
• Work closely with the creative team to improve ad creatives and performance
• Track campaign data and share regular performance reports

Requirements

• 2+ years of experience in Performance Marketing / App Marketing / User Acquisition
• Strong hands-on experience with Meta Ads and Google Ads
• Experience running campaigns focused on app installs/user acquisition
• Good understanding of CPI, CAC, ROAS and campaign optimization
• Comfortable working with budgets and performance numbers