Performance Marketing Manager

1&dwitiya Technologies; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

1&dwitiya Technologies in Mumbai seeks a performance marketing professional to drive user acquisition and engagement across Google, Facebook, affiliates and programmatic channels. You will plan, execute and optimize campaigns to maximize ROI, collaborating with data science, product and design teams to scale impact.

You will run A/B tests, segment audiences, refine bidding strategies, and publish dashboards measuring success. Experience in fintech/lending marketing is a plus.

Qualifications

• 2+ years experience across Performance Marketing, Google & Facebook Ad platform, Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding & content.
• Proven experience in marketing, with a track record of driving growth at scale.
• Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.

Responsibilities

• Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
• Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.
• Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.
• Work with data science, product, engineering & business teams to scale the performance of marketing channels.
• Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements.
• Explore new performance marketing channels to diversify and scale acquisition efforts.
• Monitor and report campaign performance and key success metrics.
• Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
• Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.

Skills

Performance marketing

Analytics

Content understanding

Cross-functional collaboration

Tools

Google Ads

Facebook Ads

Appsflyer

Job description

What We Expect From You

• Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
• Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.
• Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.
• Work with data science, product, engineering & business teams to scale the performance of marketing channels.
• Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements.
• Explore new performance marketing channels to diversify and scale acquisition efforts.
• Monitor and report campaign performance and key success metrics.
• Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
• Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.

Must Haves

• 2+ years experience across Performance Marketing, Google & Facebook Ad platform, Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding & content.
• Proven experience in marketing, with a track record of driving growth at scale;
• Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.
• Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.
• Ability to think creatively, solve problems, and manage multiple campaigns simultaneously.
• Proven experience in managing and coordinating multi-channel marketing campaigns.
• Ability to thrive in a fast-paced environment

Nice-to-Haves

• Experience in fintech/lending user acquisition.
• Familiarity with SEO/SEM, influencer partnerships, or retention marketing.
• Advanced skills in automation tools or scripting for campaign management.