Performance Marketing Executive

the EleFant; Ahmedabad District; On-site; INR 300,000 - 540,000; Full time

Job summary

The EleFant is seeking a data-driven Performance Marketing Executive to join our growing team in Ahmedabad. You will own mobile app install and in-app subscription campaigns across Google Ads and Meta, optimize CAC/CPI, and collaborate with Creative and Product teams to boost growth.

Ideal candidates have 1–3 years of hands-on performance marketing experience, strong Google/Meta Ads skills, and a solid grasp of analytics and measurement platforms like GA4 and Firebase.

Qualifications

• 1-3 years hands-on experience in Performance Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Hands-on experience running and optimizing Mobile App Install campaigns is mandatory.
• Experience optimizing campaigns for in-app events such as subscriptions, purchases, registrations, or similar conversion goals is mandatory.
• Good understanding of Firebase, GA4, and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, Singular, etc.).
• Strong knowledge of app attribution, deep linking, conversion tracking, and event optimization.
• Ability to analyze campaign data and make data-driven optimization decisions.
• Strong understanding of KPIs such as CPI, CAC, CPA, CTR, ROAS, LTV, and retention.
• Experience with subscription-based mobile apps and remarketing campaigns.
• Knowledge of A/B testing, creative experimentation, and ASO.
• Google Ads and Meta Certifications are a plus.

Responsibilities

• Plan, launch, and optimize Mobile App Install and In-App Subscription campaigns across Google Ads (App Campaigns, Search, YouTube, Performance Max) and Meta Ads.
• Drive high-quality app installs while maximizing in-app subscription conversions and reducing CAC.
• Monitor and optimize campaign performance based on CPI, CPA, CAC, ROAS, retention, and subscription growth.
• Test and optimize audience segments, creatives, bidding strategies, and campaign structures to improve performance.
• Collaborate with Creative and Product teams to enhance user acquisition and conversion performance.
• Analyze campaign data using GA4, Firebase, and Meta Ads Manager to generate actionable insights.
• Ensure accurate tracking of app installs, in-app events, and subscription conversions using Firebase, GTM, and MMPs.
• Prepare weekly and monthly performance reports with optimization recommendations.
• Stay updated with latest app marketing trends, platform updates, and best practices.

Skills

Performance Marketing

Google Ads

Meta Ads

Mobile App Install

In-App Subscriptions

Firebase/GA4

App Attribution

Data Analysis

Campaign Optimization

A/B Testing

ASO

Tools

GA4

Firebase

AppsFlyer

Adjust

Branch

GTM

Job description

We're Hiring: Performance Marketing Executive

We're looking for a passionate and data-driven Performance Marketing Executive with hands-on experience in Mobile App Performance Marketing to join our growing team at The EleFant.

Please apply only if you have experience running Mobile App Install and In-App Conversion/Subscription campaigns using Google Ads and Meta Ads.

• Plan, launch, and optimize Mobile App Install and In-App Subscription campaigns across Google Ads (App Campaigns, Search, YouTube, Performance Max) and Meta Ads.
• Drive high-quality app installs while maximizing in-app subscription conversions while reducing Customer Acquisition Cost (CAC).
• Monitor and optimize campaign performance based on CPI, CPA, CAC, ROAS, retention, and subscription growth.
• Test and optimize audience segments, creatives, bidding strategies, and campaign structures to improve campaign performance.
• Collaborate with the Creative and Product teams to enhance user acquisition and conversion performance.
• Analyze campaign data using GA4, Firebase, and Meta Ads Manager to generate actionable insights.
• Ensure accurate tracking of app installs, in-app events, and subscription conversions using Firebase, Google Tag Manager (GTM), and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, etc.).
• Prepare weekly and monthly performance reports with optimization recommendations.
• Stay updated with the latest app marketing trends, platform updates, and performance marketing best practices.

Required Skills

• 1-3 years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Hands-on experience running and optimizing Mobile App Install campaigns is mandatory.
• Experience optimizing campaigns for in-app events such as subscriptions, purchases, registrations, or similar conversion goals is mandatory.
• Good understanding of Firebase, GA4, and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, Singular, etc.).
• Strong knowledge of app attribution, deep linking, conversion tracking, and event optimization.
• Ability to analyze campaign data and make data-driven optimization decisions.
• Strong understanding of key performance metrics such as CPI, CAC, CPA, CTR, ROAS, LTV, and retention.
• Excellent analytical, communication, and problem-solving skills.
• Experience working with subscription-based mobile apps.
• Experience with remarketing and user re-engagement campaigns.
• Knowledge of A/B testing, creative experimentation, and App Store Optimization (ASO).
• Google Ads and Meta Certifications are a plus.