Performance Marketing Head — D2C Website

HR PLACEMENT CONSULTANTS (HRPC); Ahmedabad District; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

HR PLACEMENT CONSULTANTS (HRPC) invites applications for a seasoned Performance Marketing Head — D2C to own full-funnel growth of the company’s website from acquisition to retention.

Based in Ahmedabad, the role requires 6–10 years in D2C/performance marketing, with hands-on expertise in Meta and Google ads, analytics, and a lean, startup-ready mindset.

Qualifications

• 6+ years of hands-on D2C performance marketing across Meta, Google and paid channels.
• Experience scaling a D2C website revenue in FMCG/beauty/wellness.
• Strong analytics skills with GA4 and Shopify analytics.
• Startup-ready, hands-on, and comfortable wearing multiple hats in a lean team.

Responsibilities

• Own performance marketing strategy for the D2C website.
• Manage Meta Ads, Google Ads and other digital acquisition channels to drive profitable D2C growth.
• Own the full funnel — traffic acquisition, conversion rate optimisation, retention/repeat purchase, CAC and LTV.
• Work with the creative and content teams to test and scale high-performing ad creatives.
• Own the D2C P&L — spend efficiency, blended CAC, and revenue targets.
• Build and optimise retention marketing programs across email, SMS and WhatsApp.
• Analyse website funnel data and drive conversion-rate-optimisation initiatives with the tech/design team.

Skills

D2C Performance Marketing

Meta & Google Ads

Analytics GA4

Startup Ready

Education

Graduate

MBA preferred

Tools

Shopify

Attribution Modeling

Job description

Performance Marketing Head — D2C Website

Position: Performance Marketing Head — D2C Website

Designation: Performance Marketing Head — D2C

Location: Ahmedabad (Work from Office — 5 days a week, no hybrid)

Experience: 6–10 years in D2C / e-commerce performance marketing

Qualification: Graduate; MBA preferred but not mandatory — demonstrated results matter more

Background Sought: Strong D2C website performance marketing background required.

Looking for an experienced Chief Marketing Officer to own the complete marketing charter for a fast-growing wellness & consumer care venture backed by an 84-year legacy conglomerate.

JOB DESCRIPTION

As Performance Marketing Head — D2C, you will own the full-funnel growth of company's website — acquisition, conversion and retention — building a lean, high-performing performance marketing engine from the ground up.

ROLE

• Own performance marketing strategy for the company's D2C website.
• Manage Meta Ads, Google Ads and other digital acquisition channels to drive profitable D2C growth.
• Own the full funnel — traffic acquisition, conversion rate optimisation, retention/repeat purchase, CAC and LTV.
• Work with the creative and content teams to test and scale high-performing ad creatives.
• Own the D2C P&L — spend efficiency, blended CAC, and revenue targets.
• Build and optimise retention marketing programs across email, SMS and WhatsApp.
• Analyse website funnel data and drive conversion-rate-optimisation initiatives with the tech/design team.

MUST HAVES

• 6+ years of hands-on D2C performance marketing experience across Meta, Google and other paid channels.
• Experience scaling a D2C brand's website revenue, ideally in FMCG, beauty or wellness.
• Strong grip on analytics — GA4, Shopify analytics and attribution.
• Startup-ready and hands-on — comfortable wearing multiple hats in a lean team.

If you know someone who would be a great fit for this opportunity, feel free to tag them in the comments or share this post within your network.

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