Performance & Growth Marketing Lead

Antal International; Kolkata District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Antal International Kolkata is seeking a Performance & Growth Marketing Lead with 3–4 years of hands-on experience to own the paid acquisition and growth engine for a premium consumer/lifestyle D2C brand.

You will manage Meta and Google campaigns with sizable budgets, build audiences, optimise funnel performance, and drive ROAS and CAC with data-driven decisions. This high-ownership role reports to senior marketing leadership in a fast-growing ecommerce context.

Qualifications

• Engineering degree from IIT, BITS, NIT or equivalent Tier-1 institute.
• 3–4 years hands-on performance marketing experience.
• Experience managing Meta & Google campaigns with ₹20L monthly budget.
• Strong analytical and data-driven decision-making skills.
• Ability to own performance marketing strategy and budgets.

Responsibilities

• Own end-to-end paid acquisition across Meta & Google Ads.
• Build and optimise campaign architecture across funnel.
• Drive audience strategy: prospecting, lookalikes, retargeting.
• Lead creative testing for hooks, copy, CTAs, formats and landing pages.
• Manage Google Search, Shopping, Performance Max & YouTube.
• Own tracking, attribution and analytics across Meta Pixel, CAPI, GTM & GA.
• Set and monitor ROAS, CAC, CTR, CVR and CPO.
• Allocate media budget and identify scaling opportunities.
• Collaborate with product, website, design and content teams to optimise the D2C funnel.
• Build CRM and lifecycle marketing from the ground up.
• Define lifecycle stages and automate journeys.
• Drive email, WhatsApp and SMS marketing.
• Build welcome, cart abandonment, browse abandonment, post-purchase and win-back flows.
• Improve repeat purchase rate and cohort retention.

Skills

Performance marketing

Meta Ads Manager

Google Ads

D2C / ecommerce

Analytics

Budget ownership

Education

Engineering degree (IIT/BITS/NIT)

Tools

Meta Ads Manager

Google Ads

Job description

Hiring: Performance & Growth Marketing Lead | D2C | Kolkata

Experience: 3–4 Years

Role: Individual ownership + small team

We are looking for a Performance & Growth Marketing Lead to own the paid acquisition and growth engine for a fast-growing premium consumer/lifestyle brand with a strong D2C focus and an expanding retail presence.

This is a high-ownership role for someone who is analytically sharp, creatively curious and commercially driven, with the opportunity to directly influence customer acquisition, ROAS, CAC and revenue growth.

What We're Looking For

Must Have:

• Engineering degree from IIT, BITS, NIT or equivalent Tier-1 technical institution
• 3–4 years of hands-on performance marketing experience
• Experience managing Meta & Google campaigns with a minimum monthly budget of ₹20L
• Strong hands-on expertise in Meta Ads Manager & Google Ads
• Experience with a D2C, consumer brand or e-commerce business
• Strong analytical and data-driven decision-making skills
• Ability to independently own performance marketing strategy and budgets

Key Responsibilities

Performance Marketing – 75%

• Own end-to-end paid acquisition across Meta & Google Ads
• Build, manage and optimise campaign architecture across the funnel
• Drive audience strategy including prospecting, lookalikes, retargeting and custom audiences
• Lead creative testing across hooks, copy, CTAs, formats and landing pages
• Manage Google Search, Shopping, Performance Max & YouTube campaigns
• Own tracking, attribution and analytics across Meta Pixel, CAPI, GTM & Google Analytics
• Set and monitor key performance metrics including ROAS, CAC, CTR, CVR & CPO
• Own media budget allocation and identify opportunities to scale or optimise spend
• Work closely with product, website, design and content teams to improve the D2C funnel

Retention & CRM – 25%

• Build the CRM and lifecycle marketing function from the ground up
• Define customer lifecycle stages and develop automated journeys
• Drive email, WhatsApp and SMS marketing
• Build flows including welcome, cart abandonment, browse abandonment, post-purchase and win-back
• Own and improve repeat purchase rate and cohort retention

Good to Have:

• Experience in fashion, apparel or lifestyle
• Exposure to Northbeam, Triple Whale or similar attribution tools
• Familiarity with Klaviyo, MoEngage, WebEngage or similar CRM platforms
• Experience working with creative teams on performance-led content
• Exposure to Shopify & Shopify Analytics

If you are someone who thinks beyond campaign execution and wants to own the numbers, influence growth and build a performance engine from the ground up, we'd love to hear from you.

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