Growth Marketing Manager

The Reliable Jobs; Ahmedabad District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

The Reliable Jobs is hiring a Growth Manager for a D2C consumer wellness brand in Ahmedabad, India. This role focuses on digital acquisition and retention strategies, requiring 8+ years of experience in growth marketing and performance marketing. The ideal candidate will have expertise in Google Ads, Meta Ads, and analytics tools, alongside strong analytical skills. This is a full-time position with a rapidly growing company in the baby care and personal care sector.

Qualifications

• 8+ years of experience in Growth Marketing / Digital Marketing roles.
• Strong hands-on expertise in major digital advertising platforms.
• Proven experience in A/B testing and growth experimentation.

Responsibilities

• Develop and execute scalable digital growth strategies.
• Manage and optimize campaigns across all major digital platforms.
• Track and analyze key campaign performance metrics.

Skills

Growth Marketing

Digital Marketing

Performance Marketing

Data Analysis

Funnel Optimization

Marketing Automation

A/B Testing

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Tools

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Google Analytics

HubSpot

Mailchimp

WebEngage

Job description

We are hiring for one of our clients — a fast-growing D2C consumer wellness brand in the baby care and personal care space, known for its strong digital presence, performance-driven growth, and rapidly expanding customer base across India. The company is scaling aggressively and looking for a Growth Manager to lead digital acquisition and retention initiatives.

Experience: 8+ Years

Employment Type: Full-time

About the Role

We are looking for a highly driven and analytical Growth Manager – Digital Marketing to lead customer acquisition, retention, and revenue growth through data-driven strategies. The ideal candidate will have strong hands‑on experience in performance marketing, growth experimentation, funnel optimization, and marketing automation, with a proven ability to scale digital growth efficiently.

Key Responsibilities

• Develop and execute scalable digital growth strategies across paid and organic channels.
• Identify growth opportunities through customer insights, data analysis, and market trends.

Performance Marketing

• Manage and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant platforms.
• Improve ROAS, CAC, and conversion performance through continuous optimization.

Lead Generation & Funnel Optimization

• Drive top‑of‑funnel lead generation initiatives.
• Optimize customer journeys through retargeting, nurturing workflows, and conversion rate optimization (CRO).
• Improve landing page performance and lead‑to‑conversion funnels.

Analytics & Reporting

• Track and analyze key KPIs, campaign performance, customer acquisition metrics, and ROI.
• Generate actionable insights using tools like Google Analytics, Mixpanel, etc.
• Design and execute A/B tests, audience experiments, landing page testing, and new growth channel pilots.
• Continuously improve growth efficiency through data‑backed experimentation.
• Work closely with SEO and content teams to increase organic traffic and improve search visibility.
• Support content‑led growth initiatives and campaign planning.

Cross‑functional Collaboration

• Collaborate with product, sales, design, and leadership teams to align growth initiatives with overall business goals.

Budget Management

• Manage and optimize digital marketing budgets for maximum efficiency and growth impact.

Requirements

• 8+ years of experience in Growth Marketing / Digital Marketing roles.
• Strong hands‑on expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and analytics platforms.
• Experience with marketing automation tools such as HubSpot, Mailchimp, WebEngage, or similar platforms.
• Strong understanding of SEO, SEM, PPC, email marketing, funnel optimization, and attribution models.
• Proven experience in A/B testing, CRO, and growth experimentation.
• Data‑driven mindset with strong analytical and problem‑solving skills.
• Excellent communication, stakeholder management, and project management abilities.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Preferred Background

• Experience working with D2C, consumer brands, wellness, skincare, FMCG, or e-commerce businesses will be an added advantage.
• Prior experience scaling high‑growth digital brands is highly preferred.