Performance marketing (D2C)

JeenaSikho Lifecare Private Limited; Chandigarh; On-site; INR 507,780 - 608,220; Full time

Job summary

A growing health and wellness brand in Chandigarh is seeking a Performance Marketing Specialist. The role involves developing and executing marketing strategies across platforms like Facebook and Google to drive customer acquisition and revenue growth. The ideal candidate should have a degree in Marketing and 2-4 years of experience in performance marketing, with proficiency in analytics tools. This full-time, on-site position offers a salary up to 50K CTC.

Qualifications

• 2-4 years of experience in performance marketing, preferably in D2C or e-commerce.
• Strong analytical and problem-solving skills with the ability to interpret data and drive decisions.

Responsibilities

• Manage and optimize paid marketing channels like Facebook, Instagram, Google Ads, and TikTok.
• Develop and execute performance marketing campaigns focused on customer acquisition and retention.
• Analyze campaign performance, customer behavior, and ROI to optimize marketing spend.

Skills

Data analysis

Campaign management

Audience targeting

Ad creative optimization

Education

Bachelor's degree in Marketing, Digital Marketing, or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

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Performance Marketing Specialist (D2C)

Overview

We're seeking a data-driven Performance Marketing Specialist to drive growth for our Direct-to-Consumer (D2C) brand. You'll develop and execute performance marketing strategies across digital channels to acquire customers, drive conversions, and optimize ROI.

• Channel Management: Manage and optimize paid marketing channels like Facebook, Instagram, Google Ads, and TikTok for D2C growth.
• Campaign Planning: Develop and execute performance marketing campaigns focused on customer acquisition, retention, and revenue growth.
• Data Analysis: Analyze campaign performance, customer behavior, and ROI; use insights to optimize marketing spend.
• Audience Targeting: Identify and target high-value customer segments through data-driven strategies.
• Ad Creative Optimization: Collaborate with creative teams to develop high-performing ad creatives and messaging.
• Budget Management: Manage and optimize marketing budgets for maximum ROI and efficiency.
• Reporting: Provide regular reporting on campaign performance and insights to stakeholders.

Qualifications

1. Bachelor's degree in Marketing, Digital Marketing, or a related field.
2. 2-4 years of experience in performance marketing, preferably in D2C or e-commerce.
3. Proficiency in Google Ads, Facebook Ads, analytics tools (Google Analytics), and data analysis.
4. Strong analytical and problem-solving skills with ability to interpret data and drive decisions.

Nice to Have

1. Experience with D2C Brands: Experience working with D2C brands or e-commerce businesses.
2. Knowledge of Attribution Modeling: Understanding of attribution modeling and customer journey analytics.
3. Familiarity with CRO: Experience with Conversion Rate Optimization (CRO) techniques.

Experience: 3-6 years

Salary: Till 50K CTC

Working Days: 6 Days

Job Type: Full-time / On-site

If you're a data-driven marketer passionate about D2C growth, we'd love to hear from you!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Human Resources
• Industries: Health, Wellness & Fitness

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