Chief Marketing Officer (CMO)

HR PLACEMENT CONSULTANTS (HRPC); Ahmedabad District; On-site; INR 5,500,000 - 9,500,000; Full time

Job summary

HR PLACEMENT CONSULTANTS (HRPC) seeks an experienced Chief Marketing Officer to own the complete marketing charter for a wellness & consumer care venture backed by a large conglomerate. The role covers brand, performance, marketplace and trade across D2C, Amazon, Flipkart, Quick Commerce and GT/MT, reporting to the CEO.

The CMO will build growth engines and brand voice, drive a lean marketing team, and partner with the CEO on pricing and GTM for new products and categories.

Qualifications

• 12+ years in marketing with full-funnel experience across performance marketing, marketplaces, D2C and GT/MT.
• Experience in FMCG, wellness or beauty would be a plus.
• Proven ability to scale a brand on Amazon and Flipkart.

Responsibilities

• Own end-to-end marketing strategy and P&L across D2C, marketplace and offline channels.
• Build and scale performance marketing to drive profitable growth across digital channels.
• Lead brand-building for a wellness brand with a legacy backing and national expansion plans.
• Own marketplace strategy on Amazon and Flipkart including listings, ads, ratings and catalog growth.
• Drive D2C website growth: traffic, conversion, retention, CAC-to-LTV.
• Create marketing systems and playbooks to expand to 400 stores and ₹2,000cr turnover by 2027.
• Lead a lean marketing team hands-on while partnering with the CEO on brand positioning and GTM.
• Own the marketing budget and ROI, reporting directly to the CEO.

Skills

11+ years marketing leadership

Education

MBA/PGDM Marketing

Job description

Chief Marketing Officer (CMO)

Position: Chief Marketing Officer (CMO)

Designation: CMO

Location: Ahmedabad (Work from Office — 5 days a week, no hybrid)

Experience: 12–18 years in marketing leadership, with proven experience across performance marketing, marketplaces and D2C

Qualification: MBA / PGDM in Marketing preferred

Background Sought: Must bring Performance Marketing + Marketplace (Amazon & Flipkart) + FMCG + D2C + Modern Trade & General Trade background.

Looking for an experienced Chief Marketing Officer to own the complete marketing charter for a fast-growing wellness & consumer care venture backed by an 84-year legacy conglomerate.

JOB DESCRIPTION

As Chief Marketing Officer, you will own the complete marketing charter for the company — brand, performance, marketplace and trade — across D2C, Amazon, Flipkart, Quick Commerce and GT/MT. You will build both the growth engine and the brand voice (“wellness that doesn't ask for effort”) for a platform backed by 84 years of Group and a stated ambition of 400 stores nationally and ₹2,000 crore in turnover by March 2027 — reporting directly to CEO.

ROLE

• Own end-to-end marketing strategy and P&L for the company across D2C, marketplace (Amazon, Flipkart, Quick Commerce) and offline (GT/MT) channels.
• Build and scale a performance marketing engine that drives profitable growth across every digital channel.
• Lead brand-building for a new-age wellness brand backed by an 84-year legacy — keep the voice “cool, calm, self-aware” and “wellness-forward, never preachy” as the brand scales.
• Own marketplace strategy on Amazon and Flipkart: listings, ads, ratings and catalog growth.
• Drive D2C website growth — traffic, conversion, retention, and a healthy CAC-to-LTV ratio.
• Build the marketing systems and playbooks needed to take the brand from 2 cities toward a 400-store, ₹2,000cr national footprint by March 2027.
• Lead a lean marketing team hands-on — this role is about building and executing, not just overseeing.
• Partner with the CEO on brand positioning, pricing and go-to-market for new product and category launches.
• Own the marketing budget and ROI across every channel, reporting directly to the CEO.

MUST HAVES

• 12+ years in marketing with proven, full-funnel experience across performance marketing, marketplaces (Amazon/Flipkart), D2C and GT/MT.
• FMCG, wellness or beauty category experience strongly preferred.
• Track record of building or significantly scaling a brand's marketplace presence on Amazon and Flipkart.
• Comfortable in a lean, hands-on, founder-led environment — not someone who has only worked through large agency teams.

If Not from Ahmedabad, relocation is possible with family.

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