Performance Marketing Expert

Pencil Peel; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Pencil Peel, Hyderabad, is seeking a Performance Marketing Expert to design, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and more. You will focus on driving measurable results such as leads, conversions, and revenue.

The role requires hands-on experience, strong analytical skills, and proficiency with analytics tools, conversion tracking, and A/B testing. Fluency in English, Telugu, and Hindi is preferred to collaborate across teams.

Qualifications

• 2–5 years of hands-on performance marketing experience.
• Proficient with Google Ads, Meta Ads and LinkedIn Ads.
• Strong track record in optimizing campaigns for conversions and ROAS.
• Experience with analytics and attribution modeling.
• Fluency in English, Telugu and Hindi.

Responsibilities

• Plan and execute paid advertising campaigns on Google, Meta, LinkedIn, and other platforms
• Optimize campaigns for conversions, ROAS, and cost efficiency
• Set up and manage tracking, attribution, and conversion measurement
• Conduct A/B testing on ad creatives, audiences, and landing pages
• Analyze campaign data to identify optimization opportunities
• Manage advertising budgets and ensure optimal spend allocation
• Prepare detailed performance reports with actionable insights

Skills

Analytical skills

A/B testing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Job description

We are seeking a Performance Marketing Expert to plan, execute, and optimize paid advertising campaigns across multiple platforms. You will focus on driving measurable results including leads, conversions, and revenue.

Creative Skill is Compulsory - We value creativity across all roles.

Key Responsibilities

• Plan and execute paid advertising campaigns on Google, Meta, LinkedIn, and other platforms
• Optimize campaigns for conversions, ROAS, and cost efficiency
• Set up and manage tracking, attribution, and conversion measurement
• Conduct A/B testing on ad creatives, audiences, and landing pages
• Analyze campaign data to identify optimization opportunities
• Manage advertising budgets and ensure optimal spend allocation
• Prepare detailed performance reports with actionable insights

Requirements

• 2-5 years of experience in performance marketing
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads
• Strong understanding of conversion tracking and attribution models
• Experience with A/B testing and campaign optimization
• Proficiency in Google Analytics, Google Tag Manager
• Strong analytical skills with data-driven decision making
• Fluency in English, Telugu, and Hindi is required