Performance Marketing Specialist

GALTech Technologies Pvt. Ltd.; Koratty; On-site; INR 350,000 - 520,000; Full time

Job summary

GALTech Technologies Pvt. Ltd. in India invites applications for a Performance Marketing Expert to lead campaigns across Google Ads, Meta Ads, and other platforms. You will analyze data, optimize creatives, landing pages, and audiences to drive ROI and growth.

You will also manage budgets, perform market research, and present insights to senior management while staying current with industry trends and new channels.

Qualifications

• Bachelor’s degree required.
• 2+ years in performance marketing or digital advertising.
• Proficiency in Google Ads, Meta Ads, and programmatic tools.
• Strong analytics with Google Analytics, Excel, and data visualization.
• Effective written and verbal communication skills.
• Experience in audience targeting, campaign optimization, and budget management.

Responsibilities

• Plan and implement performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other channels.
• Monitor and analyze campaign performance to meet KPIs and ROI targets.
• Conduct A/B testing on creatives, ad formats, and landing pages to optimize conversions.
• Allocate and manage campaign budgets for cost-efficient advertising.
• Forecast and track spending across platforms and refine audience strategies.
• Present results, insights, and recommendations to senior management.

Skills

Performance marketing

Digital advertising

Campaign optimization

Analytics

Communication

Education

Bachelor's degree

Tools

Google Ads

Meta Ads

GA4

GTM

Job description

Join our dynamic team as a Performance Marketing Expert! You'll manage campaigns, analyze data, and develop creative strategies on platforms like Google Ads and Meta Ads, contributing to the success of our digital marketing efforts.

Roles and Responsibilities:

1. Plan and implement performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and other relevant channels.
2. Monitor and analyze campaign performance to ensure KPIs and ROI targets are met.
3. Conduct A/B testing on creatives, ad formats, and landing pages to optimize conversion rates.
4. Allocate and manage campaign budgets effectively for cost-efficient advertising.
5. Forecast and track spending across multiple platforms.
6. Perform market research to identify new growth opportunities and refine target audience strategies.
7. Stay informed on industry trends, competitor strategies, and emerging channels.
8. Present campaign results, insights, and recommendations to senior management and stakeholders.

9.Manage client accounts and relationships, understand client objectives, communicate campaign progress, and address queries or concerns professionally.

10.Set up and manage advanced conversion tracking using tools such as Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Conversion APIs, and other tracking solutions.

Skills and Requirements:

1. Bachelor’s degree
2. 2+ years of experience in performance marketing or digital advertising.
3. Proficiency in ad platforms like Google Ads, Meta Ads, and programmatic tools.
4. Strong analytical skills with expertise in Google Analytics, Excel, and data visualization tools.
5. Effective written and verbal communication skills.
6. Experience in audience targeting, campaign optimization, and budget management.

Job Type: Full-time

Work Location: In person