Performance Marketing Executive (Meta Ads)

ROI Digitals Pvt Ltd; Delhi; On-site; INR 300,000 - 500,000; Full time

Job summary

A digital marketing agency in Delhi is looking for a Performance Marketing Executive to manage and optimize Meta Ads campaigns. The ideal candidate will have over one year of experience with lead generation campaigns, a strong analytical mindset, and proficiency in Meta Ads Manager. Responsibilities include planning campaigns, conducting audience research, A/B testing, and preparing performance reports. Join a dynamic team committed to driving traffic and conversions through innovative advertising strategies.

Qualifications

• Minimum 1+ year of hands-on experience managing Meta Ads.
• Strong understanding of lead generation & conversion campaigns.
• Experience with Meta Ads Manager, Business Manager, Pixel & Events setup.
• Basic understanding of landing pages and funnel optimization.
• Analytical mindset with ability to optimize based on data.

Responsibilities

• Plan, launch, and optimize Meta ad campaigns for leads and conversions.
• Conduct audience research and targeting strategies.
• Create and test ad copies and creatives to improve performance.
• Monitor daily campaign performance metrics.
• Perform A/B testing on creatives and audiences.
• Analyze data for performance reports and insights.

Skills

Meta Ads management

Lead generation

Analytical skills

Time management

Audience targeting

Tools

Meta Ads Manager

Audience research tools

Analytics platforms

Job description

Overview

Job Title: Performance Marketing Executive – Meta Ads

Experience: 1+ Year

Employment Type: Full-time

Responsibilities

• Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns for leads, conversions, and traffic.
• Conduct audience research, targeting, and retargeting strategies.
• Create and test ad copies, creatives, and formats to improve performance.
• Monitor daily campaign performance including CPL, CPA, ROAS, CTR, and conversions.
• Perform A/B testing on creatives, audiences, and landing pages.
• Analyze data and prepare weekly/monthly performance reports with insights.
• Coordinate with design and content teams for ad creatives.
• Manage budgets efficiently to achieve performance targets.
• Stay updated with Meta Ads policies, trends, and best practices.

Qualifications

• Minimum 1+ year of hands-on experience managing Meta Ads.
• Strong understanding of lead generation & conversion campaigns.
• Experience with Meta Ads Manager, Business Manager, Pixel & Events setup.
• Basic understanding of landing pages and funnel optimization.
• Analytical mindset with ability to optimize based on data.
• Good communication and time-management skills.