PERFORMANCE MARKETER

B-Tech Digital Agency; Coimbatore District; On-site; INR 400,000 - 660,000; Full time

Job summary

B-Tech Digital Agency in Coimbatore, Tamil Nadu, is seeking a Performance Marketer to drive Meta Ads campaigns, lead generation, and social media management for diverse clients. You will plan, execute, monitor, and optimize campaigns with emphasis on quality leads and measurable results.

Ideal candidates will manage Facebook and Instagram ads, lead generation campaigns, audience targeting, A/B testing, and ROI optimization, collaborating with the design and content teams to deliver compelling

Qualifications

• Strong hands-on experience with Meta Ads Manager and Facebook/Instagram advertising.
• Proven ability to plan, execute, monitor and optimize digital campaigns for lead generation.
• Ability to research and build targeted audiences, including retargeting.
• Proficiency in measuring and optimizing CPL, CPC, CTR, CPA and ROI.
• Experience with A/B testing on creatives, copy, audiences and strategies.
• Ability to scale winning campaigns and coordinate with design/content teams.

Responsibilities

• Plan, create and manage Facebook & Instagram (Meta) Ad campaigns.
• Handle Lead Generation, Traffic, Engagement and Conversion campaigns.
• Research and create target audiences, custom audiences and retargeting audiences.
• Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and ROI.
• Perform A/B testing on creatives, ad copy, audiences and strategies.
• Identify winning campaigns and scale them effectively.
• Coordinate with Graphic Design & Content Team for ad creatives.
• Plan and maintain social media content calendars.
• Monitor campaign budgets and daily ad spend.
• Analyze lead quality and campaign performance.
• Prepare weekly/monthly performance reports.
• Provide recommendations to improve client results.
• Stay updated with Meta Ads trends and strategies.

Skills

Meta Ads Manager

Facebook Advertising

Instagram Advertising

Lead Generation Campaigns

Audience Targeting

Retargeting

Campaign Optimization

A/B Testing

Social Media Management

Meta Pixel & conversion tracking

Data-driven decision-making

Communication & coordination

Tools

Google Ads

GA4

Meta Pixel / Conversion API

Landing Page Optimization

Marketing Automation

Job description

B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management.

The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients.

• Plan, create and manage Facebook & Instagram (Meta) Ad campaigns
• Handle Lead Generation, Traffic, Engagement and Conversion campaigns
• Research and create relevant target audiences, custom audiences and retargeting audiences
• Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
• Perform A/B testing on creatives, ad copy, audiences and campaign strategies
• Identify winning campaigns and scale them effectively
• Coordinate with the Graphic Design & Content Team for ad creatives
• Plan and maintain social media content calendars
• Monitor campaign budgets and daily ad spend
• Analyse lead quality and campaign performance
• Prepare weekly/monthly performance reports
• Provide recommendations to improve client campaign results
• Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies

Required Skills

• Strong practical knowledge of Meta Ads Manager
• Facebook & Instagram Advertising
• Lead Generation Campaigns
• Audience Targeting & Retargeting
• Campaign Optimization
• A/B Testing
• Social Media Management
• Basic understanding of Meta Pixel and conversion tracking
• Ability to analyse campaign metrics and make data-driven decisions
• Good communication and team coordination skills

Added Advantage

Knowledge or experience in:

• Google Ads
• Google Analytics 4 (GA4)
• Meta Pixel / Conversion API
• Landing Page Optimization
• Marketing Automation

Candidate We Are Looking For

We are looking for someone who is result-oriented rather than just task-oriented.

The candidate should understand:

Previous campaign results, portfolio or Meta Ads performance screenshots will be an added advantage.

Performance KPIs

Performance will primarily be evaluated based on:

• Lead Quality
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Conversion Performance
• Campaign ROI / ROAS where applicable
• Client Campaign Performance
• Reporting & Optimization Quality