Performance Marketing Executive

One Science Nutrition | India; West Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

One Science Nutrition | India seeks a Performance Marketing Executive based in Gurgaon to plan, execute, and scale campaigns on Meta and Google. You will manage ₹50 Lakhs+ monthly budgets, drive customer acquisition, and optimize ROAS across TOFU, MOFU and BOFU strategies.

The ideal candidate has 4–6 years in performance marketing, strong analytics, and hands‑on experience with budget management and end‑to‑end campaign optimization.

Qualifications

• 4–6 years of performance marketing experience.
• Managed monthly digital advertising budgets of ₹50 Lakhs+.
• Experience with Meta Ads and Google Ads.
• Experience handling TOFU/MOFU/BOFU campaigns.
• Strong CAC, ROAS, CPA, CTR, CPM, CVR understanding.

Responsibilities

• Plan, execute and scale performance marketing campaigns across Meta and Google.
• Manage and optimise monthly advertising budgets of ₹50 Lakhs+.
• Drive customer acquisition, revenue growth and overall marketing efficiency.
• Develop full‑funnel marketing strategies for customer acquisition and retargeting.
• Conduct audience research, creative testing and campaign experiments.
• Collaborate with creative agencies and internal teams to produce performance‑driven ad creatives.
• Monitor campaign performance and prepare regular performance reports.
• Identify opportunities to improve ROAS, reduce CAC and scale profitable campaigns.

Skills

Campaign management

Analytics

ROAS optimization

CAC reduction

CPA optimization

CTR optimization

Budget management

D2C/e-commerce awareness

Tools

Meta Ads

Google Ads

Job description

Position: Performance Marketing Executive

Experience: 4–6 Years

Location: Gurgaon / Gurugram (Candidates currently residing in Gurgaon preferred)

Candidate Profile

We are looking for an experienced Performance Marketing Executive with a strong background in managing and scaling digital marketing campaigns, preferably in the Wellness, Nutrition, Healthcare or Cosmetics industry.

The ideal candidate should have hands‑on experience managing significant monthly advertising budgets, driving customer acquisition, improving ROAS and optimising campaign performance across digital platforms.

Key Requirements

• Industry Experience: Prior experience in Wellness, Nutrition, Supplements, Healthcare or Cosmetics brands is strongly preferred.
• Budget Management: Must have independently managed monthly digital advertising budgets of ₹50 Lakhs or above.
• Work Experience: 4–6 years of relevant performance marketing experience.
• Location: Currently based in Gurgaon / Gurugram.
• Platform Expertise: Strong hands‑on experience with Meta Ads and Google Ads.
• Campaign Management: Experience managing full‑funnel campaigns across TOFU, MOFU and BOFU.
• Performance Optimisation: Strong understanding of CAC, ROAS, CPA, CTR, CPM, CVR and customer acquisition strategies.
• Analytical Skills: Ability to analyse campaign data, identify opportunities and make data‑driven decisions.

Key Responsibilities

• Plan, execute and scale performance marketing campaigns across Meta and Google.
• Manage and optimise monthly advertising budgets of ₹50 Lakhs+.
• Drive customer acquisition, revenue growth and overall marketing efficiency.
• Develop full‑funnel marketing strategies for customer acquisition and retargeting.
• Conduct audience research, creative testing and campaign experiments.
• Work closely with creative agencies and internal teams to develop performance‑driven ad creatives.
• Monitor campaign performance and prepare regular performance reports.
• Identify opportunities to improve ROAS, reduce CAC and scale profitable campaigns.

Ideal Candidate

We are primarily looking for someone who:

• Has worked with established D2C brands in the Wellness or Cosmetics industry.
• Has experience handling large‑scale performance marketing budgets.
• Understands the D2C and e‑commerce business model.
• Has a strong balance of strategic thinking and hands‑on campaign execution.
• Is comfortable working in a fast‑paced, growth‑oriented environment.

Priority Criteria: Industry experience + ₹50 Lakhs+ monthly ad budget management + Gurgaon location + 4–6 years of experience.