Performance Marketing Executive

Rio Innobev; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Rio Innobev in Mumbai is seeking a Performance Marketing Executive to manage Meta Ads campaigns and drive online sales via quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes. You will plan and optimize Facebook and Instagram ads, handle audience targeting and creative testing, and work with quick-commerce teams to ensure product availability and campaign effectiveness.

The role rewards data-driven decision making and a growth mindset, with a focus on

Qualifications

• 23 years of experience in performance marketing.
• Strong hands-on experience with Meta Ads is mandatory.
• Knowledge of ROAS, CAC, digital marketing funnels, and campaign optimization.
• Quick-commerce or e-commerce experience preferred.
• Experience in FMCG, D2C, or consumer brands is an advantage.
• Strong analytical skills and a results-oriented approach.

Responsibilities

• Plan and optimize Facebook and Instagram ad campaigns.
• Drive product sales and customer acquisition through quick-commerce platforms.
• Manage audience targeting, retargeting, and creative testing.
• Monitor campaign performance and improve ROAS, CAC, CTR, and conversions.
• Coordinate with quick-commerce teams to ensure product availability and campaign effectiveness.
• Prepare campaign performance reports and identify growth opportunities.

Skills

Meta Ads

Facebook & Instagram Ads

ROAS optimization

CAC reduction

Campaign optimization

Audience targeting

Creative testing

Data-driven decision making

Education

MBA in Marketing / Media Management

Tools

Meta Ads Manager

Job description

Job Title: Performance Marketing Executive

Experience: 23 Years

Department: Marketing Digital / Performance Marketing

Education: MBA in Marketing / Media Management preferred

Job Overview:

We are looking for a Performance Marketing Executive to manage Meta Ads campaigns and drive online sales through quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes.

Key Responsibilities:

• Plan and optimize Facebook and Instagram ad campaigns.
• Drive product sales and customer acquisition through quick-commerce platforms.
• Manage audience targeting, retargeting, and creative testing.
• Monitor campaign performance and improve ROAS, CAC, CTR, and conversions.
• Coordinate with quick-commerce teams to ensure product availability and campaign effectiveness.
• Prepare campaign performance reports and identify growth opportunities.

Requirements:

• 23 years of experience in performance marketing.
• Strong hands-on experience with Meta Ads is mandatory.
• Knowledge of ROAS, CAC, digital marketing funnels, and campaign optimization.
• Quick-commerce or e-commerce experience preferred.
• Experience in FMCG, D2C, or consumer brands is an advantage.
• Strong analytical skills and a results-oriented approach.

Candidate Preferred.

• We are looking for someone who is:
• Highly ownership-driven
• Data-oriented Commercially sharp Fast-moving and execution-focused Obsessed with growth and ROI
• Success Metrics Success in this role will be measured by:
• Improvement in ROAS
• Reduction in CAC
• Growth in quick-commerce off-take and digital conversions Improvement in campaign efficiency
• Overall revenue contribution from digital and quick-commerce channels