Sr. Executive - D2C Performance Marketing - (Immediate Joinee)

Sqroot Media Private Limited; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sqroot Media Private Limited is seeking a performance marketing professional with 3–4 years of hands-on experience in managing D2C campaigns. The role focuses on Meta Ads and Google Ads to drive website sales, ROAS optimization, and customer acquisition profitability.

Office-based position with a data-driven, AI-powered marketing workflow approach. The candidate should thrive in a fast-paced agency environment, bring strong analytical skills, and be ready to own campaigns from planning to

Qualifications

• 3–4 years of experience in D2C eCommerce performance marketing.
• Proven experience in scaling website sales using Meta & Google Ads.
• Strong understanding of ROAS optimization and media buying.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and Google Sheets/Excel.
• Strong analytical and reporting skills; ability to communicate and own delivery.
• Experience working in a fast-paced agency environment.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads and Google Ads.
• Scale profitable campaigns while maintaining target ROAS and CAC benchmarks.
• Drive website purchases, revenue growth, and conversion optimization.
• Analyze funnel performance and continuously improve conversion rates.
• Manage campaign budgets efficiently across multiple D2C brands.
• Coordinate with creative teams for high-converting ad creatives and hooks.

Skills

Performance marketing

Meta Ads

Google Ads

ROAS optimization

D2C eCommerce

Analytics

Campaign management

Data reporting

Tools

Google Analytics

Google Sheets

Excel

Job description

We are seeking a candidate with 3-4 years of hands‑on experience in managing performance marketing campaigns specifically for D2C websites. The ideal candidate should have deep expertise in Meta Ads and Google Ads, with a strong focus on website sales growth, ROAS optimization, funnel scaling, and customer acquisition profitability.

This role is ideal for someone who understands numbers, performance strategy, retention marketing, and modern AI-powered marketing workflows.

Office Starts - 10.30am / Mon - Fri

Job Type - Work from Office (Non-Negotiable)

Salary - As Per Industry Standard

Requirement - Immediate Joinee

Key Responsibilities:

Performance Marketing

• Plan, execute, and optimize paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Scale profitable campaigns while maintaining target ROAS and CAC benchmarks
• Drive website purchases, revenue growth, and conversion optimization
• Analyze funnel performance and continuously improve conversion rates
• Manage campaign budgets efficiently across multiple D2C brands

D2C Growth & Analytics:

• Monitor daily campaign KPIs including:
• ROAS
• CPA/CAC
• CTR
• CPC
• Conversion Rate
• AOV
• Prepare and maintain performance reports in Google Sheets / Excel
• Build actionable insights from campaign data and recommend scaling strategies
• Coordinate with creative teams for high-converting ad creatives and hooks

WhatsApp Retention Marketing

• Understanding of WhatsApp retention and CRM marketing tools
• Ability to support:
• Abandoned cart flows
• Repeat purchase campaigns
• Broadcast campaigns
• Knowledge of tools like Interakt, AiSensy, WATI, or similar platforms is preferred

AI & Modern Marketing Tools

Candidate should be comfortable using AI tools for:

• Ad copy creation
• Creative ideation
• Research
• Performance analysis
• Reporting assistance

Hands‑on familiarity with:

• ChatGPT
• Madgicx is highly preferred.

Required Skills & Experience:

• 3–4 years of experience in D2C eCommerce performance marketing
• Proven experience in scaling website sales using Meta & Google Ads
• Strong understanding of ROAS optimization and media buying
• Hands‑on experience with:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Sheets / Excel
• Strong analytical and reporting skills
• Good communication and ownership mindset
• Ability to work in a fast‑paced agency environment

Preferred Experience:

• Experience working with skincare, fashion, wellness, or lifestyle D2C brands
• Understanding of Shopify ecosystem
• Familiarity with CRO and landing page optimization
• Experience handling monthly ad budgets above ₹5L+