Performance Marketing Executive

Nutcracker Digital; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Nutcracker Digital is seeking a Performance Marketing Executive to manage paid campaigns and optimise performance across Meta Ads, Google Ads, and social channels.

The role covers SEO basics, analytics, and client coordination, with responsibilities spanning campaign planning, execution, reporting, and content collaboration for 1–2 client accounts. Bachelor’s degree in Marketing or related field is required, with certifications a plus.

Qualifications

• 1+ year of hands-on performance marketing and social media management.
• Bachelor's degree in Marketing, Digital Marketing, Advertising, Mass Media, Business Administration, or related field.
• Certification or courses in Performance Marketing, Google Ads, Meta Ads, or Digital Marketing is a plus.

Responsibilities

• Plan, create, and run paid campaigns on Meta Ads and Google Ads.
• Monitor and optimise campaign performance; scale successful campaigns within client budgets.
• Manage 1–2 client social media accounts with content planning and scheduling.
• Coordinate with designers and content teams for creatives and posts; ensure timely posting.

Skills

Meta Ads Manager

Google Ads

Campaign optimisation

Social media management

Google Analytics

Client coordination

Independent working

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads platform

Meta Ads Manager

Google Analytics

Job description

Job Opening: Performance Marketing Executive

Employment Type: Full-time

About the Role

We are looking for a Performance Marketing Executive who has hands-on experience in running paid advertising campaigns, optimising performance, and managing social media accounts.

The ideal candidate should have a strong understanding of Meta Ads, Google Ads, SEO, and Social Media Management, with the ability to independently manage campaigns and coordinate with clients.

Key Responsibilities

Performance Marketing

• Plan, create, and execute paid advertising campaigns on Meta Ads and Google Ads.
• Create multiple campaigns and ad sets based on client objectives and requirements.
• Monitor campaign performance regularly and optimise ads for better results.
• Scale successful campaigns while managing advertising budgets efficiently.
• Work on audience targeting, retargeting, A/B testing, and lead generation.
• Track campaign performance and prepare reports with key insights.

SEO & Digital Marketing

• Have a working knowledge of SEO fundamentals and best practices.
• Perform basic keyword research and on-page SEO optimisation.
• Understand website traffic, conversions, and analytics.

Social Media Management

• Manage social media accounts for 1–2 clients.
• Plan and schedule social media content.
• Coordinate with designers and content teams for creatives and posts.
• Ensure timely posting and maintain consistency across platforms.
• Monitor account performance and suggest improvements

Skills Required

• Hands-on experience with Meta Ads Manager and Google Ads.
• Good understanding of performance marketing, campaign optimisation, and scaling.
• Basic knowledge of SEO and Google Analytics.
• Experience in social media management and content scheduling.
• Ability to manage multiple clients and campaigns simultaneously.
• Good communication and client coordination skills.
• Ability to work independently and take ownership of assigned tasks.

Experience & Qualifications

• Minimum 1 year of relevant experience in performance marketing and social media management.
• Bachelor's degree in Marketing, Digital Marketing, Advertising, Mass Media, Business Administration, or a related field.
• Certification or completed courses in Performance Marketing, Google Ads, Meta Ads, or Digital Marketing will be an added advantage.
• Prior experience working in a digital marketing agency is preferred.
• Candidates should have practical experience managing live advertising campaigns.

What We're Looking For

Someone who understands both paid advertising and organic social media, can manage day-to-day client requirements, and takes responsibility for delivering results.