Performance Marketing Executive

Promact; Vadodara; On-site; INR 600,000 - 900,000; Full time

Job summary

Promact is seeking a Performance Marketing Executive to join the Founder's Office - Marketing team in Vadodara. The role focuses on planning, executing, and optimizing paid campaigns across Google Ads, Meta, and LinkedIn to drive user acquisition and lead generation.

The candidate will conduct audience research, manage budgets, set up robust tracking, and monitor KPIs to improve CPA and ROAS. Collaboration with designers to create high-converting assets is essential.

Qualifications

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance metrics and conversion tracking tools.
• Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.
• Familiarity with Google Analytics, GTM, UTM tracking, and similar tools.

Responsibilities

• Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.
• Drive user acquisition, lead generation, and conversions aligned with business objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
• Manage campaign budgets and bids to maximize ROI and reduce CPA.
• Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.
• Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).
• Run A/B tests on creatives, ad copies, and landing pages to improve performance.
• Collaborate with designers and content creators to develop high-converting creatives and copy.
• Continuously optimize campaigns based on data insights, performance trends, and audience behavior.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Performance metrics

Conversion tracking

Google Analytics

Google Tag Manager

UTM tracking

Problem solving

SaaS marketing

Hotjar

CleverTap

HubSpot

Landing page builders

Affiliate / Influencer marketing

Tools

Unbounce

Webflow

Job description

Job Title:Performance Marketing Executive

Department: Founder's Office - Marketing team

Experience: 2–5 years

• Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.
• Drive user acquisition, lead generation, and conversions aligned with business objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
• Manage campaign budgets and bids to maximize ROI and reduce CPA.
• Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.
• Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).
• Run A/B tests on creatives, ad copies, and landing pages to improve performance.
• Collaborate with designers and content creators to develop high-converting creatives and copy.
• Continuously optimize campaigns based on data insights, performance trends, and audience behavior.
• Stay updated with platform changes, algorithm updates, and digital marketing trends.

Must-Have Skills

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance metrics and conversion tracking tools.
• Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.
• Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.
• Excellent analytical and problem-solving skills.

Good-to-Have Skills

• Experience with SaaS marketing or performance campaigns for tech/legal-tech products.
• Knowledge of tools like Hotjar, CleverTap, or HubSpot for remarketing or funnel optimization.
• Working knowledge of landing page builders (Unbounce, Webflow, etc.).
• Familiarity with affiliate and influencer performance models.