Performance Marketing Executive

Promact Infotech; Vadodara; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Promact Infotech is seeking a data-driven Performance Marketing Executive in Vadodara to plan, execute, and optimize paid campaigns across Google Ads, Meta, and LinkedIn. You will drive leads, sign-ups, traffic, and conversions while managing budgets and analyzing performance data.

The role requires hands-on PPC expertise, audience targeting, A/B testing, and strong analytics within IT/SaaS contexts. On-site/hybrid work in Vadodara, Gujarat, is offered along with collaboration with design and

Qualifications

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance metrics and conversion tracking tools.
• Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.

Responsibilities

• Plan and execute paid campaigns on Google Ads, Meta, LinkedIn, and other performance channels.
• Drive user acquisition, lead generation, and conversions aligned with business objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
• Manage campaign budgets and bids to maximize ROI.
• Set up tracking mechanisms using UTM parameters and Google Tag Manager.
• Monitor and report on KPIs (CPC, CTR, CPA, ROAS, Conversion Rate).
• Run A/B tests on creatives, ad copies, and landing pages to improve performance.
• Collaborate with designers and content creators to develop high-converting creatives and copy.
• Continuously optimize campaigns based on data insights and trends.
• Stay updated with platform changes and digital marketing trends.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Performance metrics

Conversion tracking tools

Google Analytics

Google Tag Manager

A/B testing

Budget management

Analytical skills

Tools

UTM tracking

Google Tag Manager

Google Analytics

Job description

Role Title: Performance Marketing Executive
Location: Vadodara, Gujarat (On-site/Hybrid)
Department: Marketing / Founder's Office
Reporting To: Marketing Manager / Head of Founder's Office

Role Summary
We are looking for a data-driven and result-oriented Performance Marketing Executive to manage and optimize paid marketing campaigns across multiple platforms. The ideal candidate will be responsible for planning, executing, tracking, and optimizing digital ads to drive measurable results, such as leads, sign-ups, traffic, and conversions. This role requires a deep understanding of PPC, audience targeting, A/B testing, and analytics, especially within the IT, SaaS, and legal-tech space (e.g., BharatLaw.ai).

Key Responsibilities

• Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.
• Drive user acquisition, lead generation, and conversions aligned with business objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
• Manage campaign budgets and bids to maximize ROI and reduce CPA.
• Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.
• Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).
• Run A/B tests on creatives, ad copies, and landing pages to improve performance.
• Collaborate with designers and content creators to develop high-converting creatives and copy.
• Continuously optimize campaigns based on data insights, performance trends, and audience behavior.
• Stay updated with platform changes, algorithm updates, and digital marketing trends.

Must-Have Skills

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance metrics and conversion tracking tools.
• Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.
• Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.
• Excellent analytical and problem-solving skills.

Good-to-Have Skills

• Experience with SaaS marketing or performance campaigns for tech/legal-tech products.
• Knowledge of tools like Hotjar, CleverTap, or HubSpot for remarketing or funnel optimization.
• Working knowledge of landing page builders (Unbounce, Webflow, etc.).
• Familiarity with affiliate and influencer performance models.

Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Click-through Rate (CTR)
• Conversion Rate
• Quality of Leads Generated
• Funnel Drop-off Rate