Performance Marketing Executive

Powerlook; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Powerlook is seeking a Performance Marketing Executive to manage paid campaigns across Meta, Google Ads, and other platforms, driving customer acquisition and maximizing ROAS. The role emphasizes hands-on campaign execution, budgeting, and data-driven optimization.

You will track ROAS, CPA, CPC, CTR, and CAC while collaborating with creative teams to develop compelling ad creatives and retargeting strategies. Mumbai-based, 2–3 years of experience preferred.

Qualifications

• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong campaign setup, audience targeting, and bid strategies.
• Knowledge of GA4, GTM, and conversion tracking.
• Strong analytical and reporting skills, with Excel proficiency.
• Understanding of e-commerce metrics and customer funnels.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google Ads, and other platforms.
• Monitor performance and optimize for conversions and ROI.
• Manage budgets and efficient spend allocation.
• Perform A/B testing on creatives, audiences, landing pages, and strategies.
• Track metrics like ROAS, CPA, CPC, CTR, CAC.
• Coordinate with creative/content teams for high-performing creatives.
• Implement retargeting and remarketing campaigns.
• Prepare daily, weekly, monthly performance reports with insights.
• Monitor website traffic using GA4, GTM and other tracking tools.
• Stay updated with digital marketing trends.
• Collaborate with e-commerce and marketing teams to hit revenue targets.

Skills

Meta Ads Manager

Google Ads

Campaign setup & targeting

GA4 / GTM

Data analysis

Excel

E-commerce metrics

Education

Bachelor's degree in Marketing or Business

Tools

GA4

Google Tag Manager

Microsoft Excel

Job description

Job Title: Performance Marketing Executive

Experience: 2–3 Years

Industry Preference: D2C / E-commerce / Fashion / Retail

Job Summary

We are looking for a Performance Marketing Executive to manage and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands‑on experience in campaign execution, performance tracking, budget management, and driving customer acquisition while maximizing ROAS.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
• Monitor campaign performance and make data‑driven decisions to improve conversions and ROI.
• Manage campaign budgets and ensure efficient allocation of spends.
• Conduct A/B testing for ad creatives, audiences, landing pages, and campaign strategies.
• Track and analyze key metrics such as ROAS, CPA, CPC, CTR, Conversion Rate, and Customer Acquisition Cost (CAC).
• Coordinate with the creative and content teams to develop high‑performing ad creatives.
• Implement retargeting and remarketing campaigns to improve customer conversions.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Monitor website traffic and campaign performance using Google Analytics (GA4), Google Tag Manager, and other tracking tools.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Work closely with the e‑commerce and marketing teams to achieve revenue and growth targets.

Required Skills

• Hands‑on experience with Meta Ads Manager and Google Ads.
• Strong understanding of campaign setup, audience targeting, and bid strategies.
• Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Strong analytical and reporting skills.
• Proficiency in Excel and data analysis.
• Understanding of e‑commerce metrics and customer acquisition funnels.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Experience working with D2C or E-commerce brands.
• Google Ads and Meta certifications will be an added advantage.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Customer Acquisition Cost (CAC)
• Conversion Rate
• Revenue Generated through Paid Channels
• Click-Through Rate (CTR)