Performance Marketing Executive

Technosoft Engineering Projects Limited; Thane; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Flexible schedule

Health insurance

Provident Fund

Job summary

Technosoft Engineering Projects Limited in Mumbai seeks a Performance Marketing Executive with 3+ years of experience to plan, execute, and optimize B2B digital campaigns, focusing on LinkedIn advertising, ABM targeting, and conversion optimization.

You will manage LinkedIn, Google Ads, and Meta campaigns, target industries and roles, and test messaging to improve CTR and lead quality. In-person work with flexible scheduling and benefits are included.

Qualifications

• 3+ years of experience in performance marketing or digital campaigns
• Strong focus on B2B lead generation and ABM
• Experience with LinkedIn Ads and multi-channel campaigns

Responsibilities

• Plan and execute LinkedIn Ads campaigns (Sponsored Content, Lead Gen Forms, Message Ads)
• Define target audiences by industry, job role, company size and geography
• Run ABM campaigns targeting key companies and decision-makers
• Manage Google Ads and Meta Ads campaigns and optimize budgets for ROI
• Improve landing page performance and conversion rates

Skills

PPC

Analytics

Conversion tracking

Google Ads certification

B2B experience

LinkedIn Marketing Certifications

Lead-gen

Education

Graduate

Tools

Google Ads

LinkedIn Ads

Job description

Performance Marketing Executive

Location : Mumbai

Experience : 3+ Years

Education : Graduate

Role Overview

We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital campaigns with a strong focus on B2B lead generation. This role will play a key part in driving high-quality leads for engineering and technology services , with a major emphasis on LinkedIn advertising, account-based targeting, and conversion optimization .

Key Responsibilities

LinkedIn Campaign Management (Primary Focus) Plan and execute LinkedIn Ads campaigns including Sponsored Content, Message Ads, Lead Gen Forms, and Document Ads Define and target specific audiences (industry, job roles, company size, geography) aligned with business goals Run Account-Based Marketing (ABM) campaigns targeting key companies and decision-makers Continuously test creatives, messaging, and targeting to improve CTR and conversion rates Paid Campaign Execution (Multi-Channel) Manage and optimize campaigns on Google Ads (Search & Display) and Meta Ads Allocate budgets effectively across platforms for maximum ROI Develop campaign strategies aligned with business objectives (lead generation, brand awareness, remarketing) Lead Generation & Conversion Optimization Improve landing page performance and conversion rates

Required Skills

Strong PPC experience Analytics-driven mindset Conversion tracking & funnel understanding Preferred Google Ads certification B2B experience LinkedIn Marketing Certifications Lead-gen Experience

Benefits

• Flexible schedule
• Health insurance
• Provident Fund

Work Location: In person