AM - Performance Marketing

upGrad International; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading educational technology company is looking for an Assistant Manager – Performance Marketing in Mumbai. This role involves planning, executing, and optimizing digital marketing campaigns across multiple platforms to drive high-quality leads and customer engagement. Ideal candidates will have 4-7 years of experience in performance marketing, with a proven track record of successfully managing marketing budgets and campaigns to maximize ROI. Strong analytical skills and experience with tools like Google Analytics are essential.

Qualifications

• 4–7 years of hands‑on experience in Performance Marketing.
• Proven experience managing mid‑to‑large scale budgets focused on ROI.
• Expertise in running campaigns on various digital media platforms.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Drive lead generation and brand engagement across international markets.
• Manage budgets for efficient cost per acquisition and return on ad spend.

Skills

Lead generation

Google Ads

Facebook Ads

LinkedIn

Analytical skills

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

LinkedIn Campaign Manager

Job description

Job Title

Assistant Manager – Performance Marketing

Location

Mumbai, Andheri – Marol (Work from Office)

Experience Required

4 to 7 years

Job Summary

We are seeking a highly analytical and performance-driven Assistant Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands‑on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with the ability to execute and optimize ROI‑driven campaigns under strategic guidance.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.
• Drive high‑quality lead generation, customer acquisition, and brand engagement across international markets.
• Manage and optimize marketing budgets, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
• Conduct market research to identify trends, target audiences, and competitive insights.
• Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.
• Collaborate closely with creative and content teams to produce high‑performing ad creatives, videos, and copy.
• Analyze performance data to generate weekly/monthly reports and recommendations.
• Work with cross‑functional teams to ensure campaign customization for different markets.

Requirements

• 4–7 years of hands‑on experience in Performance Marketing.
• Proven experience in managing mid‑to‑large scale budgets with strong focus on ROI.
• Experience working in a fast‑paced digital business environment.
• Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.
• Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.
• Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.
• Analytical mindset with strong reporting skills.
• Strong execution capability and stakeholder coordination skills.