Assistant Manager - Performance Marketing | BU: Working Professional

upGrad International; Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Job summary

A leading online education platform is looking for an Assistant Manager – Performance Marketing in Mumbai. The candidate should have 4 to 7 years of experience in performance marketing with a proven ability to manage substantial budgets and drive ROI through campaigns across various digital channels. You will be responsible for planning and executing marketing strategies, analyzing data, and collaborating with creative teams to deliver effective ad campaigns. An analytical mindset and expertise in tools like Google Ads and Google Analytics are essential.

Qualifications

• 4-7 years of hands-on experience in Performance Marketing.
• Proven experience in managing mid-to-large scale budgets with focus on ROI.
• Strong understanding of marketing funnels and analytics.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Drive lead generation and customer acquisition.
• Manage marketing budgets and optimize CPA/ROAS.
• Conduct market research and analyze performance data.

Skills

Performance Marketing expertise

Analytical mindset

Stakeholder coordination

Tools

Google Ads

Facebook Ads

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

Meta Business Suite

Job description

Designation- Assistant Manager – Performance Marketing

BU- Working Professional

Experience Required: 4 to 7 years

Job Summary:

We are seeking a highly analytical and performance-driven Assistant Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands‑on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with the ability to execute and optimize ROI‑driven campaigns under strategic guidance.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.
• Drive high‑quality lead generation, customer acquisition, and brand engagement across international markets.
• Manage and optimize marketing budgets, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
• Conduct market research to identify trends, target audiences, and competitive insights.
• Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.
• Collaborate closely with creative and content teams to produce high‑performing ad creatives, videos, and copy.
• Analyze performance data to generate weekly/monthly reports and recommendations.
• Work with cross‑functional teams to ensure campaign customization for different markets.

Requirements:

• 4-7 years of hands‑on experience in Performance Marketing.
• Proven experience in managing mid‑to‑large scale budgets with strong focus on ROI.
• Experience working in a fast‑paced digital business environment.
• Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.
• Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.
• Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.
• Analytical mindset with strong reporting skills.
• Strong execution capability and stakeholder coordination skills.