Performance Marketing Executive

Blue Ocean Digital Media; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Blue Ocean Digital Media, a Mumbai-based creative and performance marketing agency, is expanding its performance team. We’re looking for a hands-on advertiser who loves numbers and can drive campaigns from setup to optimization on Meta and Google Ads.

You will own day-to-day budgets, bids and performance, focus on lead generation, reduce CPL while improving lead quality, and report ROAS, CAC and other business metrics to the team. This is an on-site role at our Ghatkopar office.

Qualifications

• Hands-on experience setting up and running Meta and Google ad campaigns.
• Ability to generate leads and optimize campaigns for quality and cost.
• Strong data-driven mindset with ability to interpret metrics.

Responsibilities

• Set up and launch campaigns on Meta and Google Ads from structure to targeting, budget, and creative.
• Manage day-to-day budgets, bids and performance monitoring, and justify changes.
• Track results against business goals like ROAS, CPL and CAC, and report them clearly.
• Collaborate with the creative team to brief and test ad creative.

Skills

Meta Ads

Google Ads

Data analysis

Campaign optimization

Communication

Tools

Ads Manager

Google Ads

Job description

Blue Ocean Digital Media is a Mumbai-based creative and performance marketing agency. We run Meta and Google ads for D2C, e-commerce, real estate and FMCG brands, and we judge our work on revenue, not vanity metrics. We’re growing our performance team and want someone who genuinely enjoys living in the numbers.

What you’ll do

• Set up and launch campaigns on Meta and Google Ads, from account structure to targeting, budgets and creative
• Run lead generation campaigns and work to bring down cost per lead while improving lead quality
• Understand and apply the right optimisation levers: campaign objectives, bidding, audiences, placements and creative testing
• Own the day-to-day: budgets, bids and performance monitoring, and know what to change and why
• Track results against real business goals like ROAS, CPL and CAC, and report them clearly
• Work closely with our creative team to brief and test ad creative

What we’re looking for

• 1 to 3 years of hands-on experience setting up and running Meta and Google ad campaigns
• Solid grasp of lead generation and the different ways to optimise a campaignComfortable in Ads Manager and Google Ads, and strong with numbers
• Someone who tests, reads the data and acts on it, not just a button-pusher
• A clear communicator who can explain results in plain language

Please read before applying

• Work from office only. This is a full on-site role at our Ghatkopar office: Office 526, Ajmera Sikova, LBS Marg, Ghatkopar West, Mumbai 400086. No remote or hybrid.
• Mumbai-based candidates only.
• You must have your own laptop/system (we don’t provide one).