Performance Marketing Specialist

Crepdog Crew LLP; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Crepdog Crew, India’s leading streetwear marketplace, is seeking a Performance Marketer to scale paid media with a focus on Meta Ads. You will drive campaign execution and contribute to creative strategy, turning data into actionable insights.

Work closely with the creative and product teams to ensure tracking, landing pages, and campaigns are aligned; maintain campaign hygiene and be ready to scale new drops and offers.

Qualifications

• At least 2 years of hands-on Meta Ads campaigns experience.
• Analytical thinking with ability to turn data into insights.
• Strong communication and ownership mindset.

Responsibilities

• Execute and optimize Meta campaigns with audience builds and testing.
• Translate performance data into clear insights and weekly reports.
• Collaborate with creative team to provide performance-focused feedback.
• Coordinate with dev/product teams to align tracking and landing pages.
• Maintain campaign hygiene with naming, UTMs, and logs.
• Assist in planning new drops, offers, and scaling campaigns.

Skills

Meta Ads

Analytical thinking

Communication

Ownership mindset

Tools

Facebook Ads Manager

Job description

Crepdog Crew is India's biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.

Role Description:

Looking for a dynamic Performance Marketer to help execute & scale paid media with a strong focus on Meta Ads (Facebook and Instagram Ads) . You’ll drive campaign execution, contribute to creative strategy, and turn data into actionable insights — with a clear path to owning campaigns execution.

Key responsibilities:

• Execute and optimize Meta campaigns: audience builds, structured testing, creative iterations, and scaling decisions (Google Ads exposure is a plus).
• Translate performance data into clear insights and next steps through daily & weekly reporting.
• Work closely with the creative team — give sharp, performance-first feedback and help shape winning creatives.
• Coordinate with dev/product teams to ensure tracking, landing pages, and campaign setups are always aligned.
• Maintain campaign hygiene: naming conventions, UTMs, test logs, and execution accuracy across all changes.
• Support in planning and executing new drops, offers, and scale-up campaigns.

Must-have:

• At least 2 years of hands-on experience in managing Meta Ads campaigns
• Analytical thinking — ability to break down data and create actionable insights.
• Strong communication + ownership mindset

Nice-to-have:

• Exposure to D2C/e-commerce brands.
• Understanding of A/B testing, funnels, and basic CRO.

What You'll Gain:

• Direct exposure to scaling a high-spend D2C account.
• Fast-track learning in performance marketing & creative strategy.
• Opportunity to grow into a full-stack media buyer.