Performance Marketing Executive

Attention Not; Mumbai; On-site; INR 450,000 - 600,000; Full time

Job summary

Attention Not, a Mumbai-based marketing agency, is hiring a Performance Marketing Executive to manage Meta and Google Ads campaigns for D2C clients. You will own budgets, ROAS/CPA targets, and daily performance, collaborating with the creative team to refine ads and scale winners.

You’ll monitor campaigns with UTMs and analytics, producing weekly and monthly client reports while staying attuned to market trends and audience insights. This is an on-site role at our DN Nagar office in Mumbai.

Qualifications

• 1–2 years hands-on experience with Meta/Google Ads for D2C brands or agencies.
• Proficient in analyzing campaigns and turning insights into actions.
• Skilled in using Excel or Google Sheets for reporting.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Set up, launch and optimise campaigns on Meta and Google Ads.
• Own ad spend, ROAS/CPA targets and daily performance.
• Brief the creative team and refine ad creatives based on what’s working.
• Run regular creative tests, pause underperforming ads and scale winners.
• Keep tracking accurate across UTMs, pixels and Conversion API (CAPI).
• Prepare clear weekly and monthly performance reports for clients and leadership.
• Analyse audiences, competitors and market trends to identify opportunities.
• Work with internal teams to align campaigns with each brand’s business goals.

Skills

Analytical thinking

Budget management

Clear communication

Ownership and problem-solving

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

Excel / Google Sheets

Job description

Performance Marketing Executive — Attention Not

Only candidates currently based in Mumbai will be considered.

About Attention Not

Attention Not is a creative and strategic marketing agency helping brands turn ideas into impactful campaigns. Our work spans branding, packaging, content production, social media and digital marketing. We combine creative thinking with measurable results to help brands connect with their audiences and grow.

What you’ll be doing

• Set up, launch and optimise campaigns on Meta and Google Ads.
• Own ad spend, ROAS/CPA targets and daily account performance, making decisions that improve results.
• Brief the creative team and refine ad creatives based on what’s working.
• Run regular creative tests, pause underperforming ads and scale winners.
• Keep tracking accurate across UTMs, pixels and Conversion API (CAPI).
• Prepare clear weekly and monthly performance reports for clients and leadership.
• Analyse audiences, competitors and market trends to identify opportunities.
• Work with internal teams to align campaigns with each brand’s business goals.

What we’re looking for

• 1–2 years of hands‑on experience managing Meta and/or Google Ads, ideally for D2C brands or within an agency.
• Confidence managing budgets and working towards ROAS and CPA targets independently.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Ability to interpret platform reports and turn insights into practical actions.
• A sharp eye for creative and an understanding of why an ad performs.
• Someone who flags problems early and takes ownership of resolving them.
• Clear communication skills for working with teammates and presenting insights to clients.

Qualifications

• Hands‑on knowledge of Meta Ads Manager, Google Ads and campaign optimisation.
• Familiarity with Google Analytics, campaign dashboards and performance reporting.
• Understanding of how marketing activities contribute to revenue and business growth.
• Ability to manage multiple accounts, projects and deadlines.
• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Agency or performance marketing experience is an advantage.
• Must currently be based in Mumbai and available to work on‑site at our DN Nagar office.