Performance Marketing Executive

NoFluff LLP; Mumbai; On-site; INR 350,000 - 600,000; Full time

Job summary

No Fluff is seeking a Performance Marketing Executive to own Meta Ads campaigns from planning to optimization. You’ll work hands-on in Ads Manager, delve into data, and drive audience targeting, creative testing, and funnel-based optimisation for Awareness, Traffic, Leads, and Sales.

You’ll collaborate with the creative team, monitor KPIs like CPM, CPC, CTR, and ROAS, run A/B tests, and keep dashboards in Meta Ads Manager and GA4 up to date. A data-driven mindset is essential.

Qualifications

• 1–2 years hands-on experience running paid campaigns on Meta Ads.
• Familiarity with Meta Ads Manager — setup, audience building, pixel/events, and reporting.
• Knowledge of performance metrics and reporting fundamentals.
• Comfortable working with data, numbers, and spreadsheets.
• Clear written and verbal communication skills.
• Meta Blueprint certification is a plus, though not mandatory.

Responsibilities

• Plan, launch and manage paid campaigns in Meta Ads Manager across objectives (Awareness, Traffic, Engagement, Leads, Sales).
• Monitor campaigns daily and track core KPIs (CPM, CPC, CPL, CPA, CTR, ROAS) and optimize.
• Conduct A/B testing across creatives, audiences, ad formats, and messaging.
• Maintain performance reports and dashboards in Meta Ads Manager and GA4.
• Collaborate with creative/content teams on ad copies and assets.
• Stay updated on Meta platform changes and best practices.

Skills

Meta Ads Manager

Data analysis

Communication

Attention to detail

Excel / spreadsheets

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

GA4

Job description

Performance Marketing Executive (Meta Ads)

At No Fluff, we do not believe in surface-level marketing. We are looking for a Performance Marketing Executive who is eager to learn, execute, and grow in paid media on Meta Ads.

This is a full-time, in-office position at our Mumbai workspace and is ideal for someone who is hands-on in Ads Manager, comfortable working with data, and wants to deepen their craft in audience targeting, creative testing, and funnel-based optimisation on Meta's platforms.

Assist in planning, launching, and managing paid campaigns in Meta Ads Manager across objectives like Awareness, Traffic, Engagement, Leads, and Sales, including campaigns built on Advantage+ Shopping.

Support campaign objectives, including lead generation, D2C outreach, website traffic, and conversions.

Build targeting using interest and behavioural segments, custom audiences (website, engagement, customer list), lookalike audiences, and Advantage+ Audience.

Plan placements across Facebook Feed, Instagram Feed, Reels, Stories, Marketplace, and Audience Network, and decide when to use Advantage+ Placements vs. manual placement selection.

Work with funnel-based campaign structures (Awareness → Consideration → Conversion).

Conduct competitor and market research using tools like Meta Ads Library and platform insights.

Performance Tracking and Optimisation

Monitor campaigns daily and track core KPIs: CPM, CPC, CPL, CPA, CTR, Conversion Rate, ROAS, Thumbstop Rate, and Hook Rate. Catch dips and opportunities early.

Assist with A/B testing across creatives, audiences, ad formats, and messaging.

Help maintain performance reports and dashboards in Meta Ads Manager and GA4.

Support budget pacing and basic spend tracking to ensure efficiency.

Stay updated on Meta platform changes - new ad formats, attribution updates, iOS and tracking shifts, and evolving best practices.

Collaboration and Learning

Brief the creative and content teams on ad copies, hooks, and video/static assets aligned with Meta best practices and platform-native styles.

Work closely with senior performance marketers to understand strategy, scaling, and optimisation logic.

Participate in internal reviews, learning sessions, and performance discussions to sharpen craft and contribute ideas.

What We Are Looking For

1 - 2 years of hands-on experience running paid campaigns on Meta Ads.

Working knowledge of Meta Ads Manager - campaign setup, audience building, pixel and event setup, and reporting.

Familiarity with performance metrics and reporting fundamentals.

Comfortable working with data, numbers, and spreadsheets.

Strong attention to detail and willingness to learn quickly.

Clear written and verbal communication skills.

A bachelor’s degree in Marketing, Digital Media, Business, or a related field is preferred.

Meta Blueprint certification is a plus, but not mandatory.

If you’re passionate about performance marketing, obsessed with data, and ready to build campaigns that don’t just run - they win - No Fluff is the place for you.

The Right Mindset

Data-driven decision maker who can translate analytics into actionable insights

Detail-oriented professional who thrives in a fast-paced, results-focused environment

Excellent communicator who can present complex PPC concepts to diverse audiences

Self-motivated learner who stays current with industry changes and best practices

Collaborative team player who enjoys mentoring junior team members

We're a behavioural science marketing agency that cuts through the noise by focusing on consumer psychology instead of buzzwords. We create campaigns that drive real results by understanding what makes people buy. Think behavioral science meets high-performance marketing.