Performance Marketer

Digitalise Me; Mumbai; Hybrid; INR 4,500,000 - 7,000,000; Full time

Job summary

Digitalise Me, a growth-focused digital marketing agency in Mumbai, seeks a Senior Performance Marketing Manager. You will personally manage and optimise Meta Ads and Google Ads campaigns for lead generation and e-commerce, uncovering insights from data and driving revenue growth.

The role requires hands-on campaign execution, strong analytical skills and the ability to present performance strategies to clients. Hybrid work arrangement in Mumbai is offered.

Qualifications

• 5+ years hands-on performance marketing experience.
• Strong experience managing Meta Ads and Google Ads.
• Proven experience driving online sales or lead generation.
• Portfolio or case studies showing measurable campaign results.
• Experience managing meaningful monthly ad budgets.
• Solid understanding of ROAS, CAC, CPA, MER and funnel optimisation.

Responsibilities

• Plan, launch and optimise paid campaigns across Meta Ads and Google Ads.
• Drive revenue, ROAS, lead quality and customer acquisition efficiency.
• Analyse data, create actionable recommendations and present to clients.
• Build full-funnel acquisition strategies from awareness to remarketing.
• Set up tracking with GA4, GTM, Pixel and Conversion API.
• Collaborate with creative, content, website and client servicing teams.

Skills

Analytical thinking

Campaign management

Strategic thinking

Communication skills

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Google Merchant Center

Job description

Digitalise Me is a growth-focused digital marketing agency helping ambitious brands scale through performance marketing, creative strategy, branding, websites and digital commerce.

We are looking for an exceptional Senior Performance Marketing Manager who is highly analytical, commercially aware and deeply hands-on with both Meta Ads and Google Ads.

This position is for someone who can personally enter an ad account, identify what is working, diagnose what is not and build a clear strategy to improve revenue, ROAS, lead quality and customer acquisition efficiency.

The Role

Senior Performance Marketing Manager

Location: Mumbai

Work Mode: Hybrid

Experience Required: 5+ years

Employment Type: Full-time

About Digitalise Me

Digitalise Me is a growth-focused digital marketing agency helping ambitious brands scale through performance marketing, creative strategy, branding, websites and digital commerce.

We are looking for an exceptional Senior Performance Marketing Manager who is highly analytical, commercially aware and deeply hands-on with both Meta Ads and Google Ads.

This position is for someone who can personally enter an ad account, identify what is working, diagnose what is not and build a clear strategy to improve revenue, ROAS, lead quality and customer acquisition efficiency.

The Role

You will be responsible for planning, launching, managing and scaling paid advertising campaigns for lead-generation and e-commerce businesses.

You should be equally comfortable building campaigns from scratch, analysing large data sets, presenting performance insights to clients and making daily optimisation decisions inside advertising platforms.

This is not a coordination-only or delegation-based position. We are looking for a performance marketer who remains actively involved in campaign execution.

Key Responsibilities

• Plan, launch and optimise performance marketing campaigns across Meta Ads and Google Ads
• Manage campaigns for both lead generation and e-commerce sales
• Build full-funnel acquisition strategies across awareness, consideration, conversion and remarketing
• Conduct audience research, keyword research, competitor analysis and media planning
• Manage Google Search, Shopping, Performance Max, Display, YouTube and remarketing campaigns
• Manage Meta prospecting, retargeting, catalogue, Advantage+ Shopping and lead-generation campaigns
• Continuously improve ROAS, CAC, CPA, CPL, conversion rate and lead quality
• Analyse campaign performance and convert data into clear, actionable recommendations
• Create structured testing plans for audiences, creatives, offers, landing pages and bidding strategies
• Work closely with creative, content, website and client servicing teams
• Prepare campaign reports, performance forecasts and monthly growth plans
• Set up and audit conversion tracking through GA4, Google Tag Manager, Meta Pixel and Conversion API
• Identify landing-page and funnel improvements that can increase conversions
• Monitor budgets, pacing and account profitability across multiple client accounts
• Present strategies, results and next steps confidently to clients and internal stakeholders
• Stay updated with platform changes, attribution developments and performance marketing best practices

Mandatory Requirements

• Minimum 5 years of hands-on performance marketing experience
• Strong practical experience managing both Meta Ads and Google Ads
• Proven experience generating qualified leads for service-based or high-consideration businesses
• Proven experience driving online sales for e-commerce brands
• A portfolio or documented case studies demonstrating measurable campaign results
• Experience managing meaningful monthly advertising budgets
• Strong understanding of campaign structure, bidding, attribution, tracking and funnel optimisation
• Ability to analyse data beyond surface-level metrics such as impressions and clicks
• Strong understanding of business metrics including ROAS, MER, CAC, LTV, CPA, CPL and conversion rate
• Advanced working knowledge of Google Analytics 4, Google Tag Manager, Looker Studio and Google Merchant Center
• Experience with remarketing, customer-list audiences, lookalike audiences and catalogue advertising
• Strong Excel or Google Sheets skills
• Excellent communication, problem-solving and presentation abilities
• Ability to manage multiple accounts, priorities and deadlines independently
• Must be based in Mumbai and comfortable working in a hybrid environment

What We Will Look for in Your Portfolio

Your portfolio should clearly explain:

• The business or campaign objective
• The advertising platforms you personally managed
• The monthly or total advertising budget
• The strategy and campaign structure you implemented
• The challenges you identified
• The optimisations you personally executed
• The final results achieved
• Metrics such as revenue, ROAS, CAC, CPL, CPA, lead quality or conversion-rate improvement

Screenshots without context will not be considered a complete case study.

Preferred Qualifications

• Experience working in a performance marketing agency
• Experience managing multiple brands or industries simultaneously
• Experience with Shopify, WooCommerce or other e-commerce platforms
• Understanding of landing-page optimisation and conversion rate optimisation
• Experience with CRM integrations, offline conversion tracking and lead-quality feedback loops
• Familiarity with tools such as HubSpot, Zoho, Klaviyo or similar platforms
• Google Ads, Meta Blueprint or analytics certifications
• Experience mentoring junior media buyers while remaining hands‑on with execution

What Success Looks Like

Within this role, you will be expected to:

• Build reliable and scalable acquisition systems
• Improve campaign efficiency without compromising growth
• Reduce wasted advertising spend
• Improve lead quality and e-commerce profitability
• Develop structured testing and optimisation processes
• Communicate performance clearly and honestly
• Take complete ownership of the accounts assigned to you

Relevant Skills

Performance Marketing, Paid Media, Digital Marketing, Growth Marketing, Media Buying, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Search Ads, Google Shopping Ads, Performance Max, YouTube Ads, Display Advertising, Lead Generation, E-commerce Marketing, Customer Acquisition, Conversion Optimisation, Conversion Rate Optimisation, Campaign Optimisation, Media Planning, Marketing Analytics, GA4, Google Analytics, Google Tag Manager, Meta Pixel, Conversion API, Google Merchant Center, Looker Studio, ROAS Optimisation, CAC Reduction, CPA Optimisation, CPL Optimisation, Attribution, Remarketing, Retargeting, A/B Testing, Funnel Optimisation and Data-Driven Marketing.