Performance Marketing Manager

Talent Corner Hr Services; Thane; On-site; INR 223,000 - 279,000; Full time

Job summary

Talent Corner HR Services is seeking a Performance Marketing Executive in Thane to manage paid campaigns across Meta, Google, and LinkedIn. You will drive lead generation, website traffic, and brand awareness while optimizing campaigns for higher ROI. 1–2 years of relevant experience and a marketing degree are preferred.

The role requires strong analytics, reporting, and collaboration with creative teams to deliver high-converting landing pages and ads. This is a hands-on position based in Thane.

Qualifications

• Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Knowledge of GA4 and Google Tag Manager (GTM) for analytics and tracking.
• Experience with CRM tools and lead management platforms.
• Google Ads or Meta certifications will be an added advantage.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads.
• Create lead generation, website traffic, brand awareness, and conversion campaigns aligned with business objectives.
• Monitor campaign performance and optimize budgets, bidding strategies, audience targeting, and creatives to maximize ROI.
• Conduct keyword research, audience research, and competitor analysis to improve campaign effectiveness.
• Track campaign performance using GA4, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and other reporting tools.
• Prepare campaign performance reports with actionable insights and recommendations.
• Work closely with the creative and content teams to develop high-performing ad creatives and landing pages.
• Collaborate directly with the CEO, stakeholders, and clients to understand business goals and recommend effective digital marketing strategies.
• Stay updated with the latest trends, platform updates, and best practices in digital advertising and performance marketing.
• Manage multiple client accounts while ensuring timely execution and continuous optimization.

Skills

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

GA4

GTM

CRM tools

Education

Bachelor's degree in Marketing, Business, Digital Marketing, or related field

Tools

GA4

GTM

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Job description

Job Title: Performance Marketing Executive

Location: Thane (Candidates residing in or around Thane will be preferred)

Experience: 1 to 2 Years

Salary: Up to 25,000 per month

Job Overview

We are looking for a results-driven Performance Marketing Executive with 12 years of hands-on experience in managing paid advertising campaigns across Meta, Google, and LinkedIn.

The ideal candidate should be analytical, performance-focused, and passionate about scaling campaigns through continuous optimization.

Key Responsibilities

Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads.

Create lead generation, website traffic, brand awareness, and conversion campaigns aligned with business objectives.

Monitor campaign performance and optimize budgets, bidding strategies, audience targeting, and creatives to maximize ROI.

Conduct keyword research, audience research, and competitor analysis to improve campaign effectiveness.

Track campaign performance using Google Analytics (GA4), Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and other reporting tools.

Prepare campaign performance reports with actionable insights and recommendations.

Work closely with the creative and content teams to develop high-performing ad creatives and landing pages.

Collaborate directly with the CEO, stakeholders, and clients to understand business goals and recommend effective digital marketing strategies.

Stay updated with the latest trends, platform updates, and best practices in digital advertising and performance marketing.

Manage multiple client accounts while ensuring timely execution and continuous optimization.

Required Skills

Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.

Good understanding of campaign objectives, audience targeting, pixel implementation, conversion tracking, and remarketing.

Knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).

Ability to analyze campaign data and optimize for better performance.

Strong analytical, problem-solving, and reporting skills.

Basic understanding of landing page optimization and conversion rate optimization (CRO).

Excellent communication and time management skills.

Experience with CRM tools and lead management platforms is an added advantage.

Google Ads and Meta certifications will be an added advantage.

Qualifications

Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

1–2 years of experience in Performance Marketing or Digital Marketing.

Proven experience managing Meta, Google, and LinkedIn advertising campaigns with measurable results.

Preferred Candidate

Candidates residing in Thane or nearby locations will be preferred.

Experience in a digital marketing agency or performance marketing role is highly preferred.