Performance Marketing Executive

Techrish; Ernakulam; On-site; INR 450,000 - 650,000; Full time

Job summary

Techrish is seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize performance campaigns across Google, Meta, and other platforms. You will drive lead generation, analyze key metrics, and collaborate with content and sales teams to meet growth goals.

The role requires 2–3 years of hands-on experience in performance marketing, strong SEO/SEM knowledge, and proficiency with Google Analytics and Ads platforms.

Qualifications

• 2–3 years of hands-on experience in Performance Marketing or Digital Marketing.
• Strong knowledge of SEO and SEM.
• Hands-on experience with Google Ads and Meta Ads.
• Good understanding of KPIs, KRIs, marketing metrics, and performance reporting.
• Experience with Google Analytics and Google Search Console.
• Knowledge of conversion tracking and campaign attribution.
• Understanding of landing page optimization and CRO.
• Strong analytical and problem-solving skills.
• Data-driven approach to decision-making.
• Good communication and coordination skills.
• Ability to manage multiple campaigns and priorities.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Develop strategies for lead generation, customer acquisition, and conversion.
• Monitor campaign performance and optimize campaigns based on data and business objectives.
• Define, track, and analyze KPIs such as leads, conversions, CPL, CPA, CTR, CPC, ROAS, and conversion rate.
• Identify and monitor KRIs to track potential campaign, budget, performance, and compliance risks.
• Conduct keyword research, on-page SEO, technical SEO, and off-page SEO activities.
• Monitor website traffic, organic growth, search rankings, and SEO performance.
• Analyze campaign and website data using Google Analytics, Google Search Console, and advertising platform analytics.
• Prepare regular performance reports and provide actionable insights.
• Conduct A/B testing for ad creatives, landing pages, audiences, and campaign strategies.
• Manage campaign budgets and ensure efficient utilization of marketing spend.
• Identify target audiences and develop effective audience segmentation strategies.
• Work closely with content, creative, sales, and business teams to achieve marketing goals.
• Stay updated with the latest digital marketing trends, tools, algorithms, and industry best practices.

Skills

Performance marketing

SEO & SEM

Google Ads

Meta Ads

KPIs & reporting

Google Analytics

Conversion tracking

CRO

A/B testing

Communication

Campaign management

Job description

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Develop strategies for lead generation, customer acquisition, and conversion.
• Monitor campaign performance and optimize campaigns based on data and business objectives.
• Define, track, and analyze KPIs such as leads, conversions, CPL, CPA, CTR, CPC, ROAS, and conversion rate.
• Identify and monitor KRIs to track potential campaign, budget, performance, and compliance risks.
• Conduct keyword research, on-page SEO, technical SEO, and off-page SEO activities.
• Monitor website traffic, organic growth, search rankings, and SEO performance.
• Analyze campaign and website data using Google Analytics, Google Search Console, and advertising platform analytics.
• Prepare regular performance reports and provide actionable insights.
• Conduct A/B testing for ad creatives, landing pages, audiences, and campaign strategies.
• Manage campaign budgets and ensure efficient utilization of marketing spend.
• Identify target audiences and develop effective audience segmentation strategies.
• Work closely with content, creative, sales, and business teams to achieve marketing goals.
• Stay updated with the latest digital marketing trends, tools, algorithms, and industry best practices.

Required Skills:

• 2–3 years of hands-on experience in Performance Marketing or Digital Marketing.
• Strong knowledge of SEO and SEM.
• Hands-on experience with Google Ads and Meta Ads.
• Good understanding of KPIs, KRIs, marketing metrics, and performance reporting.
• Experience with Google Analytics and Google Search Console.
• Knowledge of conversion tracking and campaign attribution.
• Understanding of landing page optimization and CRO.
• Strong analytical and problem-solving skills.
• Data-driven approach to decision-making.
• Good communication and coordination skills.
• Ability to manage multiple campaigns and priorities.