Performance Marketing Manager

A1apps; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A1Apps is seeking a Performance Marketing Manager to take hands-on ownership of paid user acquisition across its mobile apps. This execution-focused role emphasizes working inside ad platforms, campaign optimization, data analysis, and growth decisions with a strong focus on Google Ads / Google App Campaigns and Apple Search Ads.

You will set up and optimize campaigns, own structure, targeting, budgets, keywords, audiences, and testing; monitor metrics like CPI, CAC, ROAS, and conversion rate;

Qualifications

• 3–6 years of hands-on performance marketing experience, ideally in mobile apps.
• Strong experience with Google Ads / Google App Campaigns and Apple Search Ads.
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product-led businesses is a plus.

Responsibilities

• Set up, manage, and optimize campaigns across Google Ads, Google App Campaigns, and Apple Search Ads.
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve CPI, CAC, ROAS, conversion rate, payback, and retention quality.
• Analyze campaign data to identify opportunities to scale, optimize, pause, or reallocate budgets.
• Run structured experiments across campaigns, bids, audiences, creatives, and funnels.
• Build clear performance reports and trackers to support faster decision-making.
• Collaborate with Product, Creative, Design, Analytics, and ASO teams to improve acquisition.

Skills

Google Ads

Apple Search Ads

Campaign optimization

Data-driven decision making

Performance metrics

Tools

Google Ads interface

Apple Search Ads console

Job description

About The Role

We’re looking for a Performance Marketing Manager to take hands-on ownership of paid user acquisition across A1Apps’ portfolio of mobile apps. This is an execution-focused role for someone who enjoys working directly inside ad platforms, optimizing campaigns, analyzing performance, and making data-driven growth decisions. The role has a strong focus on Google Ads / Google App Campaigns and Apple Search Ads.

What You'll Do

• Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve key metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality.
• Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets.
• Run structured experiments across campaigns, bids, audiences, creatives, and conversion funnels.
• Build clear performance reports and trackers to support faster decision-making.
• Work with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

What We're Looking For

• 3-6 years of hands-on performance marketing experience, ideally in mobile apps.
• Strong experience with Google Ads / Google App Campaigns and Apple Search Ads.
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product-led businesses is a plus.