Performance Marketing Executive

easeInfra Innovation Pvt Ltd; Delhi Cantonment; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Own digital marketing

Direct collaboration with founders

Salary tied to experience

Job summary

easeInfra Innovation Pvt Ltd in Delhi is seeking a digital marketing professional to lead Google Ads and Meta Ads for steel products. You will coordinate with buyer, sales and tech teams, running retargeting, and optimizing campaigns to improve lead quality and reduce CPL.

Responsibilities include on-page SEO for product/brand pages, creative ad designs with Photoshop/Canva, and weekly reporting of spend, leads, and traffic. Experience in construction or building materials is a plus.

Qualifications

• 3–6 years of hands-on experience running Google Ads and Meta Ads.
• Proven B2B lead generation experience and practical SEO knowledge.
• Comfortable with retargeting, conversion tracking, creative design and campaign reporting.
• Able to show campaigns personally managed and explain the quality of leads generated.
• Experience in marketplaces, construction or building materials is a plus.

Responsibilities

• Plan, run and optimise Google Ads and Meta Ads campaigns for steel products and target locations.
• Build retargeting campaigns for website visitors and interested buyers.
• Work with the buyer team to assess lead quality, improve targeting and reduce cost per qualified lead.
• Manage on-page SEO for product, brand, location and live steel price pages. Work with the tech team on technical SEO fixes.
• Create ad and WhatsApp broadcast creatives for buyers and sellers using Photoshop, Canva or similar tools.
• Manage easeInfra social media pages and content calendar.
• Track results using GA4, Google Search Console and ad platform reports. Share a weekly update on spend, qualified leads, conversions and organic traffic.

Skills

Google Ads

Meta Ads

Lead generation

SEO knowledge

Campaign reporting

Tools

Photoshop

Canva

Job description

Role & responsibilities

• Plan, run and optimise Google Ads and Meta Ads campaigns for steel products and target locations.
• Build retargeting campaigns for website visitors and interested buyers.
• Work with the buyer team to assess lead quality, improve targeting and reduce cost per qualified lead.
• Manage on-page SEO for product, brand, location and live steel price pages. Work with the tech team on technical SEO fixes.
• Create ad and WhatsApp broadcast creatives for buyers and sellers using Photoshop, Canva or similar tools.
• Manage easeInfra social media pages and content calendar.
• Track results using GA4, Google Search Console and ad platform reports. Share a weekly update on spend, qualified leads, conversions and organic traffic.

Preferred candidate profile

• 3 to 6 years of hands‑on experience running Google Ads and Meta Ads.
• Proven B2B lead generation experience and practical SEO knowledge.
• Comfortable with retargeting, conversion tracking, creative designing and campaign reporting.
• Able to show campaigns personally managed and explain the quality of leads generated.
• Experience in marketplaces, construction or building materials is a plus.

Perks and benefits

• Opportunity to own and grow digital marketing for an expanding B2B marketplace.
• Direct collaboration with the founders, sales team and tech team.
• Salary based on experience and demonstrated skills.