Ads Executive (Meta Ads, Google Ads)

Pratham International; Vadodara; On-site; INR 350,000 - 600,000; Full time

Job summary

Pratham International in Vadodara seeks an Ads Executive to manage and optimize paid campaigns across Meta Ads and Google Ads. The role emphasizes audience targeting, lead generation, and performance analysis to deliver measurable results.

You will plan, implement, test campaigns, monitor CPL/CPC/ROAS, conduct A/B tests, and coordinate with content/design teams to produce high-performing creatives. 2–3 years in digital advertising preferred.

Qualifications

• Graduate in Marketing, Digital Marketing, Business Administration, or a related field.
• 2-3 years of experience in Meta Ads, Google Ads, or performance marketing.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Understanding of Google Analytics, Google Tag Manager, conversion tracking, and pixels.
• Strong analytical and problem-solving skills.
• Good understanding of lead generation and conversion funnels.
• Ability to analyze campaign data and make data-driven decisions.
• Good communication and coordination skills.
• Experience in education, study abroad, visa consultancy, travel, or lead-generation businesses will be preferred.

Responsibilities

• Plan, create, manage, and optimize Meta Ads and Google Ads campaigns.
• Set up campaigns for lead generation, brand awareness, website traffic, conversions, and remarketing.
• Conduct audience research, competitor analysis, keyword research, and targeting.
• Create and manage ad sets, audiences, placements, budgets, bidding strategies, and campaign structures.
• Monitor key performance metrics such as CPL, CPC, CTR, CPM, conversions, ROAS, and overall campaign performance.
• Perform A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
• Coordinate with the Content Creator, Graphic Designer, Video Editor, and Marketing Team to develop high-performing ad creatives.
• Manage daily and monthly advertising budgets and ensure efficient utilization of ad spend.
• Track leads and conversions and coordinate with the sales/counselling team to monitor lead quality and campaign outcomes.
• Analyze campaign data and prepare regular performance reports with actionable insights.
• Identify underperforming campaigns and implement optimization strategies to improve results.
• Set up and monitor remarketing and retargeting campaigns.
• Stay updated with Meta and Google Ads updates, digital marketing trends, targeting options, and advertising best practices.
• Maintain proper records of campaigns, budgets, leads, performance reports, and advertising activities.
• Ensure all campaigns follow platform policies, brand guidelines, and advertising standards.

Skills

Analytical thinking

Campaign optimization

Audience research

Data-driven decisions

Lead generation

Communication skills

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration or related field

Tools

Meta Ads Manager

Google Ads

Job description

We are looking for a performance-driven and analytical Ads Executive to manage and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of digital advertising, audience targeting, campaign optimization, lead generation, and performance analysis.

Key Responsibilities

• Plan, create, manage, and optimize Meta Ads and Google Ads campaigns based on business and marketing objectives.


• Set up campaigns for lead generation, brand awareness, website traffic, conversions, and remarketing.


• Conduct audience research, competitor analysis, keyword research, and targeting to improve campaign performance.


• Create and manage different ad sets, audiences, placements, budgets, bidding strategies, and campaign structures.


• Monitor key performance metrics such as CPL, CPC, CTR, CPM, conversions, ROAS, and overall campaign performance.


• Perform A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.


• Coordinate with the Content Creator, Graphic Designer, Video Editor, and Marketing Team to develop high-performing ad creatives.


• Manage daily and monthly advertising budgets and ensure efficient utilization of ad spend.


• Track leads and conversions and coordinate with the sales/counselling team to monitor lead quality and campaign outcomes.


• Analyze campaign data and prepare regular performance reports with actionable insights.


• Identify underperforming campaigns and implement optimization strategies to improve results.


• Set up and monitor remarketing and retargeting campaigns.


• Stay updated with Meta and Google Ads updates, digital marketing trends, targeting options, and advertising best practices.


• Maintain proper records of campaigns, budgets, leads, performance reports, and advertising activities.


• Ensure all campaigns follow platform policies, brand guidelines, and advertising standards.

Requirements

• Graduate in Marketing, Digital Marketing, Business Administration, or a relevant field.


• 2-3 years of experience in Meta Ads, Google Ads, or performance marketing preferred.


• Practical knowledge of Meta Ads Manager and Google Ads.


• Understanding of Google Analytics, Google Tag Manager, conversion tracking, and pixels is an advantage.


• Strong analytical and problem-solving skills.


• Good understanding of lead generation and conversion funnels.


• Ability to analyze campaign data and make data-driven decisions.


• Good communication and coordination skills.


• Candidates with experience in education, study abroad, visa consultancy, travel, or lead-generation businesses will be preferred.