Performance Marketing Executive

TRU Hair & Skin

Bengaluru

On-site

INR 500,000 - 900,000

Full time

3 days ago

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Job summary

TRU Hair & Skin in Bengaluru seeks an experienced Performance Marketing specialist to create, manage and optimize campaigns across Meta Ads and YouTube/Google Ads. You will monitor CAC, ROAS, CPS, CTR and conversions, test new creatives, audiences and campaign structures, and coordinate with the Creative team to meet ad requirements.

You will track performance, manage budgets, and prepare daily/weekly reports with key insights while staying updated on platform changes and competitive trends in a

Qualifications

Hands-on experience with Meta Ads Manager and Google Ads/YouTube Ads.
Experience in campaign optimization and performance analysis.
Ability to test creatives, audiences, and campaign structures.

Responsibilities

Create, manage and optimize campaigns across Meta Ads and YouTube/Google Ads.
Monitor daily performance metrics: CAC, ROAS, CPS, CTR and conversions.
Test new creatives, audiences, hooks and campaign structures.
Coordinate with Creative and Content teams for ad requirements.
Track winning and underperforming campaigns and take necessary actions.
Manage campaign budgets and ensure efficient spending.
Prepare daily and weekly performance reports with key insights.
Stay updated on platform changes, competitor ads and performance marketing trends.

Skills

Meta Ads Manager

Google Ads/YouTube Ads

Campaign optimization

Reporting

Performance analysis

Job description

Roles & Responsibilities

Create, manage and optimize campaigns across Meta Ads and YouTube/Google Ads.
Monitor daily performance including CAC, ROAS, CPS, CTR and conversions.
Test new creatives, audiences, hooks and campaign structures.
Coordinate with the Creative and Content teams for ad requirements.
Track winning and underperforming campaigns and take necessary actions.
Manage campaign budgets and ensure efficient spending.
Prepare daily and weekly performance reports with key insights.
Stay updated on platform changes, competitor ads and performance marketing trends.

Key Skills

Hands-on experience with Meta Ads Manager, Google Ads/YouTube Ads, campaign optimization, reporting and performance analysis.

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