Performance Marketing Executive

The iThrive; Pune District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

The iThrive is seeking a data-driven paid media specialist in Pune to own end-to-end execution and optimization of campaigns across Google Ads, Meta, and LinkedIn. You will structure accounts, map audiences, and implement robust tracking to maximize CPL, ROAS, CAC, and conversions.

You will build dashboards, analyze performance at multiple levels, and collaborate with design and content teams to test hypotheses and improve results while monitoring competitors and platform updates.

Responsibilities

• Own end-to-end execution and optimization of paid media campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn
• Build and scale campaigns using structured account frameworks (campaign segmentation, funnel stages, audience layering)
• Conduct deep keyword research and search intent mapping to improve lead quality and reduce wasted spend
• Design and test audience strategies including retargeting, lookalikes, exclusions, and funnel-based cohorts
• Implement and audit conversion tracking using UTM frameworks, GA4, Google Tag Manager, and platform pixels
• Analyze performance at a granular level (campaign, ad set, creative, keyword) to improve CPL, ROAS, CAC, and conversion rates
• Identify scaling opportunities and make budget allocation decisions based on performance and business goals
• Build and maintain automated performance dashboards in Google Sheets for daily, weekly, and monthly reporting
• Translate data into clear insights and action items, not just reports
• Lead creative testing by defining hypotheses, test structures, and success metrics in collaboration with design and content teams
• Monitor competitors’ ad strategies, offers, and messaging to inform campaign optimization
• Proactively flag tracking gaps, funnel leaks, or quality issues and recommend solutions
• Stay updated with platform changes, policy updates, and new ad formats—and test them when relevant

Job description

Own end-to-end execution and optimization of paid media campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn

Build and scale campaigns using structured account frameworks (campaign segmentation, funnel stages, audience layering)

Conduct deep keyword research and search intent mapping to improve lead quality and reduce wasted spend

Design and test audience strategies including retargeting, lookalikes, exclusions, and funnel-based cohorts

Implement and audit conversion tracking using UTM frameworks, GA4, Google Tag Manager, and platform pixels

Analyze performance at a granular level (campaign, ad set, creative, keyword) to improve CPL, ROAS, CAC, and conversion rates

Identify scaling opportunities and make budget allocation decisions based on performance and business goals

Build and maintain automated performance dashboards in Google Sheets for daily, weekly, and monthly reporting

Translate data into clear insights and action items, not just reports

Lead creative testing by defining hypotheses, test structures, and success metrics in collaboration with design and content teams

Monitor competitors’ ad strategies, offers, and messaging to inform campaign optimization

Proactively flag tracking gaps, funnel leaks, or quality issues and recommend solutions

Stay updated with platform changes, policy updates, and new ad formats—and test them when relevant