Performance Marketing Manager

Pujashree Product Global

Gurugram District

Presencial

INR 1.200.000 - 1.800.000

Jornada completa

Hace 2 días

Sé de los primeros/as/es en solicitar esta vacante

Generador de candidaturas

Una candidatura hecha a medida para este puesto de trabajo — un currículum y una carta de presentación adaptados que responden directamente a la oferta.

Supera los filtros ATS

Descripción de la vacante

Pujashree Product Global is seeking a data-driven Performance Marketing Manager to accelerate growth across our D2C site, marketplaces and quick commerce platforms. You will own the complete digital funnel—from acquisition to retention—while optimizing CAC, ROAS and profitability through campaigns on Google, Meta, shopping ads and CRM programs.

The role requires hands-on experience with Shopify, GA4, GTM and marketplace advertising, plus a strong ability to build dashboards and derive insights

Formación

5–8 years of experience in Performance Marketing / Digital Marketing / Growth Marketing.
Strong experience in D2C and E‑commerce.
Hands-on experience with Shopify, Google Ads, Meta Ads, GA4 and Google Tag Manager.
Strong understanding of customer tracking, attribution and conversion funnels.
Experience in CRM, customer segmentation and lifecycle marketing.
Experience with Amazon, Flipkart and/or Quick Commerce platforms.
Strong analytical skills with advanced Excel/Google Sheets knowledge.

Responsabilidades

Plan, execute and optimize campaigns across Google Ads, Meta Ads, Google Shopping, Performance Max, Display and remarketing.
Drive customer acquisition and revenue while maintaining target CAC, ROAS and profitability.
Develop audience segmentation, retargeting and lookalike strategies.
Conduct A/B testing of creatives, audiences, offers and landing pages.
Identify opportunities to improve website conversion rate and customer acquisition efficiency.
Manage performance tracking for the Shopify D2C website and ensure accurate tracking of the entire customer journey.
Build performance dashboards and actionable reports.
Coordinate with technology/development teams to fix tracking gaps and improve attribution.
Plan CRM campaigns via Email, WhatsApp, SMS and Push Notifications and build customer journeys.

Conocimientos

Performance Marketing

D2C & Ecommerce

Shopify

Google Ads

Meta Ads

GA4

Google Tag Manager

CRM

Lifecycle Marketing

Audience Segmentation

A/B Testing

Analytics

Excel / Google Sheets

Amazon Ads

Flipkart Ads

Quick Commerce

Herramientas

Shopify

Google Ads

Meta Ads

GA4

Google Tag Manager

Klaviyo

MoEngage

Descripción del empleo

Job Summary

We are looking for a Performance Marketing Manager to drive growth across our D2C website, E-commerce marketplaces and Quick Commerce platforms.

The candidate will be responsible for the complete digital performance funnel customer acquisition, tracking, conversion, remarketing, CRM, retention and revenue growth.

The ideal candidate should be highly data-driven and hands‑on with Shopify, Google Ads, Meta Ads, GA4, Google Tag Manager, marketplace advertising, CRM and customer analytics. The candidate should be comfortable managing multiple channels and optimizing performance based on ROAS, CAC, LTV, AOV, conversion rate and profitability.

Key Responsibilities

1. D2C & Performance Marketing

Plan, execute and optimize campaigns across Google Ads, Meta Ads, Google Shopping, Performance Max, Display and remarketing.
Drive customer acquisition and revenue while maintaining target CAC, ROAS and profitability.
Develop audience segmentation, retargeting and lookalike strategies.
Conduct A/B testing of creatives, audiences, offers and landing pages.
Identify opportunities to improve website conversion rate and customer acquisition efficiency.

2. Shopify, Tracking & Analytics

Manage performance tracking for the Shopify D2C website.
Hands‑on understanding of GA4, Google Tag Manager, Meta Pixel and Conversion API.
Ensure accurate tracking of the complete customer journey:
Traffic Product View Add to Cart Checkout Purchase Repeat Purchase.
Track and analyze new vs. returning customers, CAC, conversion rate, AOV, revenue and LTV.
Implement and maintain proper UTM structures.
Identify tracking gaps and coordinate with technology/development teams for resolution.
Build performance dashboards and actionable reports.

3. CRM & Customer Lifecycle

Develop customer segmentation based on purchase behavior, frequency, value and engagement.
Plan CRM campaigns through Email, WhatsApp, SMS and Push Notifications.
Build customer journeys for:

Welcome
Abandoned Cart
Abandoned Checkout
First Purchase
Repeat Purchase
Cross‑sell / Upsell
Win‑back / Reactivation

Track CRM revenue, retention, repeat purchase rate and customer LTV.
Develop strategies to improve customer retention and repeat purchases.

4. E-commerce Marketplace Marketing

Manage and optimize performance across:

Amazon India
Amazon Global
Flipkart
Flipkart Alpha / Marketplace

Key responsibilities:

Manage marketplace advertising and sponsored campaigns.
Monitor SKU‑level sales, advertising spend, ROAS, ACOS, TACOS and conversion.
Optimize advertising budgets based on sales, margin and inventory.
Support new product launches and promotional campaigns.
Coordinate with catalogue/category teams to improve product visibility and conversion.

5. Quick Commerce

Manage performance and visibility across:

Swiggy Instamart
BigBasket
Zepto
Blinkit
DMart
Plan platform‑specific marketing and visibility campaigns.
Track sales, impressions, clicks, conversion and marketing ROI.
Analyze performance by platform, city, category and SKU.
Identify opportunities to improve visibility and sales of key SKUs.
Coordinate with platform teams for campaigns, promotions and visibility opportunities.
Align marketing spends with inventory, pricing, margins and business targets.

6. Data, Reporting & Growth

Prepare daily/weekly/monthly performance dashboards.
Monitor Revenue, Marketing Spend, ROAS, CAC, CPA, CTR, CPC, CVR, AOV, LTV and Repeat Purchase Rate.
Analyze channel and campaign performance and identify growth opportunities.
Manage performance marketing budgets and optimize allocation across channels.
Work closely with E-commerce, Category, Sales, CRM and Finance teams to drive profitable growth.

Candidate Profile

5–8 years of experience in Performance Marketing / Digital Marketing / Growth Marketing.
Strong experience in D2C and E‑commerce.
Hands‑on experience with Shopify, Google Ads, Meta Ads, GA4 and Google Tag Manager.
Strong understanding of customer tracking, attribution and conversion funnels.
Experience in CRM, customer segmentation and lifecycle marketing.
Experience with Amazon, Flipkart and/or Quick Commerce platforms.
Strong analytical skills with advanced Excel / Google Sheets knowledge.
Ability to work with large datasets and convert data into actionable business insights.
Strong commercial understanding of revenue, margins, CAC, ROAS and profitability.