Manager -Digital Performance Marketing

DS Group; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

DS Group is seeking a performance-driven digital marketer to lead customer acquisition, engagement, and retention across our D2C ecosystem in India. This role requires owning end-to-end performance marketing, including CRO, lifecycle marketing, and search visibility strategies across multiple channels.

You will drive CAC/ROAS/LTV optimization, build scalable growth frameworks and collaborate with internal teams and agencies to deliver high-impact campaigns.

Qualifications

• 5–10 years of experience in digital/performance marketing, preferably in D2C for FMCG.
• Strong hands-on experience with paid media platforms (Meta, Google Ads, etc.).
• Proven track record in scaling D2C performance and improving ROI metrics.
• Experience in CRO, website analytics, and A/B testing.
• Familiarity with CRM/CEP tools such as CleverTap, MoEngage, WebEngage, etc.
• Strong understanding of SEO and evolving search ecosystems (AEO/GEO exposure preferred).
• Analytical mindset with ability to translate data into actionable strategies.
• Strong stakeholder management and agency coordination skills.

Responsibilities

• Lead end-to-end performance marketing across paid, owned, and earned channels.
• Own metrics like CAC, ROAS, LTV, and conversion rates.
• Drive CRO initiatives and website personalization to improve conversions and AOV.
• Develop lifecycle marketing campaigns and leverage first-party data for personalization.
• Plan and execute integrated campaigns with cross-functional teams and agencies.

Skills

Paid media optimization

CRO

SEO

CRM/CEP tools

A/B testing

Data-driven decision making

Stakeholder management

Tools

Google Analytics

Heatmaps

CleverTap

MoEngage

WebEngage

Job description

We are looking for a performance-driven digital marketer to lead customer acquisition, engagement, and retention across our D2C ecosystem. This role will drive measurable business growth by optimizing paid media, improving conversion journeys, and leveraging data-led marketing across channels.

The mandate goes beyond campaign execution—this role will own end-to-end performance marketing, including CRO, customer lifecycle management, and search visibility strategies.

1. D2C Performance & Growth

• Drive customer acquisition and retention across paid platforms (Meta, Google, programmatic, marketplaces, etc.)
• Own performance metrics including CAC, ROAS, LTV, and conversion rates
• Continuously optimize campaigns through data-driven insights and experimentation
• Build scalable growth frameworks across funnels (top, mid, bottom)

2. Conversion Rate Optimization (CRO) & Website Experience

• Lead CRO initiatives for D2C platforms to improve conversion, AOV, and user engagement
• Work on website personalization, landing page optimization, and content management
• Run A/B testing and derive actionable insights to improve user journeys
• Plan and execute integrated digital campaigns across paid, owned, and earned channels
• Ensure consistent brand messaging while driving performance outcomes
• Track and optimize channel-wise performance and attribution

4. Database & Lifecycle Marketing

• Drive customer engagement and retention through CRM/CEP platforms such as CleverTap, MoEngage, etc.
• Build automated journeys, segmentation strategies, and lifecycle campaigns (onboarding, reactivation, loyalty)
• Leverage first-party data to enhance personalization and improve repeat purchase rates

5. Search & Discoverability (SEO, AEO, GEO)

• Lead SEO strategy to improve organic visibility, traffic, and conversions
• Optimize for emerging paradigms such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Work closely with content and tech teams to enhance search performance

6. Cross-functional & Agency Collaboration

• Work closely with media agencies, creative teams, and internal stakeholders to deliver high-impact campaigns
• Translate business goals into clear briefs for creative and media execution
• Ensure alignment between brand building and performance marketing efforts

Key Requirements:

• 5–10 years of experience in digital/performance marketing, preferably in D2C for FMCG
• Strong hands-on experience with paid media platforms (Meta, Google Ads, etc.)
• Proven track record in scaling D2C performance and improving ROI metrics
• Experience in CRO, website analytics (Google Analytics, heatmaps, etc.), and A/B testing
• Familiarity with CRM/CEP tools such as CleverTap, MoEngage, WebEngage, etc.
• Strong understanding of SEO and evolving search ecosystems (AEO/GEO exposure preferred)
• Analytical mindset with ability to translate data into actionable strategies
• Strong stakeholder management and agency coordination skills