Performance Marketer

Entri Jobs; Kozhikode district; On-site; INR 350,000 - 650,000; Full time

Job summary

Entri Jobs is seeking a results-driven Performance Marketer to plan, execute, and optimize digital advertising campaigns across Google Ads and Meta Ads. The role focuses on boosting brand awareness, generating leads, and driving conversions.

You will monitor metrics like CTR, CPC, CPL, and ROAS, conduct audience and keyword research, run A/B tests, and collaborate with content/design teams to improve creatives and performance.

Qualifications

• Degree in Marketing or related field
• Practical knowledge of Google Ads and Meta Ads
• Understanding of digital marketing analytics and campaign optimization
• Analytical thinking and problem-solving skills
• Freshers with relevant practical knowledge and experienced candidates may apply

Responsibilities

• Plan and execute paid advertising campaigns on Google Ads and Meta Ads.
• Manage campaign budgets and optimize ad performance.
• Monitor campaign metrics, including CTR, CPC, CPL, and ROAS.
• Analyze campaign data and prepare performance reports.
• Conduct audience research, keyword research, and A/B testing.
• Collaborate with the content and design teams to improve ad creatives.
• Identify opportunities to improve lead generation and conversion rates.

Skills

A/B Testing

Campaign Optimization

Data Analytics

Digital Marketing

Google Ads

Lead generation

Meta Ads

Performance Marketing

Conversion rate optimization

Education

Degree in Marketing/Business

Tools

Google Ads

Meta Ads

Job description

We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital advertising campaigns to improve brand awareness, generate leads, and drive conversions.

Responsibilities

• Plan and execute paid advertising campaigns on Google Ads and Meta Ads.
• Manage campaign budgets and optimize ad performance.
• Monitor campaign metrics, including CTR, CPC, CPL, and ROAS.
• Analyze campaign data and prepare performance reports.
• Conduct audience research, keyword research, and A/B testing.
• Collaborate with the content and design teams to improve ad creatives.
• Identify opportunities to improve lead generation and conversion rates.

Qualifications

• Degree in Marketing, Business, or a related field.
• Practical knowledge of Google Ads and Meta Ads.
• Understanding of digital marketing analytics and campaign optimization.
• Analytical thinking and problem-solving skills.
• Freshers with relevant practical knowledge and experienced candidates may apply.

Skills

A/B Testing, Campaign Optimization, Data Analytics, Digital Marketing, Google Ads, Lead generation, Meta Ads, Performance Marketing, conversion rate optimization

Experience

1+ year